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direct mail

Is Direct Mail Dead?

For some reason, I suffer spammy emails better than spammy mailbox stuffers.  Probably because emails are easier to "86". Hey!  Maybe that's why direct mail is not dead! I know you never thought you'd hear this from the #1 apostle for Social Media, but seriously...here are some numbers that are hard to ignore: direct mail volume rose to 87 billion last year direct mail marketers spent $44.9 billion in 2013 73% of U.S. consumers said they prefer direct mail for brand communications because … [Read More...]

VO Social Media

drawingtheline

Ya Gotta Draw the Line Somewhere

#1 Question I get from people at VO Social Media seminars: "When do you sleep?" What they really mean is..."I don't have enough time in the day to be present on all those social media sites, and … [Read More...]

twitter-bird-mosaic

Invisible on Twitter

Twitter is like coffee.  One study claims it's bad for you, and the next study says you really need it to get along in this world. Personally, I like Twitter, but I'm willing to admit I'm not using … [Read More...]

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VO Education

amanda clarke-a

Teck-Neeks

Sorry for the horrid misspelling.  Did it bring you this far?  Good...then read on. Today's article is a guest blog provided by Amanda Clarke of GlocMedia- a UK digital marketing agency.  They work … [Read More...]

attention span

Short Messages for Busy People

Attention spans are beyond short.  These days they're miniscule. The teenage generation of today doesn't even use email.  According to the Pew Research Center, only 6% of teens exchange email … [Read More...]

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VO Tools

podcast

The Ultimate Podcasting Resource

There are a lot of reasons people Podcast, but probably the biggest, is that it WORKS!  It works especially well as a marketing tool...or in today's parlance: a content marketing tool.  In the process … [Read More...]

Vox_Talk_Logo_300

VOX Talk Returns

Podcasting is here to stay... stronger than ever in most sectors.  At the last New Media Expo I attended, podcasters dominated the sessions...even garnering the attention of the audiobook … [Read More...]

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Op/Ed

George&CourVO

The Value of Chutzpah

Chutzpah roughly means "audacity".  Not the DAW software... rather "chutzpah" is a Yiddish word meaning audacity -- exhibiting gall, backbone, and spine.  Chutzpah is pronounced … [Read More...]

gillespie-a

What’s Going On Out There?

That's the question posed to me more than once from Las Vegas news viewers this week. In case you haven't heard, two Las Vegas Metropolitan Police Officers were shot point-blank … [Read More...]

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VO Business

Thank You!!!

What a day was Tuesday!!...capped-off by losing my internet at home before I could blog. Now on my iPhone. Thanks go out to the entire community of giving voice-actors to whom my … [Read More...]

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VO Niches

youtube

YouTube Bulks Up

The hottest online video site in the Milky Way…the second biggest search engine on the planet…the world’s de facto TV station is getting better. I’ve said it before, and I’ll say it till I’m red in the face:  Voice Actors cannot ignore the value of video in their marketing. The fact that Google owns YouTube […]

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VO Events

edge-c

How Could You NOT Notice…

...all the great things Edge Studio is doing...and doing...and doing? Their programs, the coaches, the national tour by founder/VO expert David Goldberg.  Not to mention an … [Read More...]

faffcamp

This One Time…at Band Camp…

... only it wasn't Band Camp. It was FaffCamp. I've attended 4 of 6 FaffCon Unconferences, but somehow the inaugural FaffCamp slipped through my fingers. I've always regretted … [Read More...]

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VO Community

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