How’s Your Email List?

How’s Your Email List?

Mine is outdated, neglected, and incomplete. I mean…I have endless .csv and .xls files saved-back.  Lists of clients and prospects I’ve put together myself.  Other lists I’ve paid people to glean from various services; and still other lists that are...
‘Nothing Strange About WOMM

‘Nothing Strange About WOMM

Honestly, I don’t even remember who told me.  But I was intrigued. I do remember that the source was reliable, and the pitch was believable. When I got home that night, I called up NetFlix on my TV, and started watching “Stranger Things”.  In the...
Advice Avalanche

Advice Avalanche

Are you groaning from the weight of it yet? The TON of knowledge, help, counsel, information, opinion, tips, guides and advice coming from EVERY direction? Thanks, internet. Thanks for giving us more than we can handle.  Now we don’t know which way to turn....
Quaint Notion, VO Prospecting

Quaint Notion, VO Prospecting

CRACKING CRAIGSLIST Yesterday, I was reading through my Google Alerts, and came across a Craigslist ad placed by a seasoned VO pro. I’ve re-printed most of it for you to see below the line-break. The ad came complete with a graphic, phone #, website address, a...
This Marketing Ploy is Played Out

This Marketing Ploy is Played Out

‘Gone from my home studio for 3 weeks…driving across America and back…and this is what greets me in my mail that piled up while I was gone (see pic at left). 50 pounds of oversized, slick, glossy, defaming and damning political flyers!  (OK,...
Your Weekly VO Marketing Calendar

Your Weekly VO Marketing Calendar

What’s the old saying about throwing something against the wall to see what sticks? I’m still looking for that thing that sticks when it comes to marketing with a purpose. I’m here, I’m there…inconsistent and undisciplined. So, I’m...
Tell Me a Story: Part 2

Tell Me a Story: Part 2

This’ll be short.  I’m fighting a chest cold/head cold and a 100.2º fever. But I just couldn’t let things lie after yesterday’s blog. Because I’d left out an enormous opportunity you need to capitalize on:  Storytelling in...
Being Seen/Heard in the Online Noise

Being Seen/Heard in the Online Noise

Have you ever “gone viral” online? Yeah…me neither. I guess it’s the holy grail of publicity…I mean that’s what “they” say, right? It’s darned hard to stand out in the crowd these days.  Maybe you...