Sep 12, 2017
Online subscription services are making us lazy. Marketing your VO business properly means building relationships, and P2P’s are ruining those opportunities. Here are more lasting ways to get and keep clients.
read more Jun 12, 2017
We talk about relationships, and how they’re the core of any sound business. Here’s one great example how it worked for me.
read more Jun 10, 2014
First, you need to GET clients. That’s another blog, another time. But when you DO get clients, there are some pretty simple things you can do to keep ’em, and keep ’em close. Let me back up, though…and let me be clear. You are not... read more Jun 11, 2013
A message from South Africa was the genesis for today’s blog post. I had just made FaceBook contact with Marinda Botha — a voice actor who lives in Centurion, in the Gauteng province of South Africa. She had wanted to join my FaceBook Friends VO... read more Mar 18, 2013
Legendary is the childhood schoolyard memory of anyone lining up on sides, and getting picked by a team captain. If you don’t go as a 1st, 2nd, or 3rd seed…let’s face — it you’re just an also-ran…or the wrong captain picks you,... read more Sep 12, 2012
Also known as the 80/20 rule…the Pareto Principal, is “… named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; he developed the principle by observing that 20% of... read more Jul 9, 2012
What was I saying just last week about the proliferation of online “community sites” for voice-actors? (See: Can VO be TOO Social?) Among the plethora of current choices is a relatively new online site called Voice and Studio – The... read more May 3, 2012
In June, Terry Daniel, Trish Basanyi and I will be presenting on this very topic at VOICE2012 . That’s not all we’ll be talking about, of course, but that’s what everyone wants to know. “How do you work Twitter or FaceBook so that it... read more Feb 22, 2011
Sometimes you can OVER think things. Other times, you really SHOULD take a moment to think things through. Today’s American rarely thinks through their motivations…so driven are we to produce, achieve, accumulate…or just NOT get left behind. ... read more Dec 7, 2010
After starting a Facebook group for voice over artists, a potential client looking for a medical voice over artist posted in our group seeking male voice over talent.
read more
