The three V’s – Video, Voice, and Visual are really giving a tough competition to the world of typing. But let’s just be real… typing is really inefficient.

Let’s say you pass through a cafe and you see someone wearing cool boots or sneakers.  You want to ask them the brand, or the name.  Now, not all of us are brave enough to gather up the courage and ask them, and even if we do, what are the odds that you’ll forget the name or how to spell the product, totally lose your chance of finding them?

Visual search is a technological advancement that has allowed us to image search and browses on the Internet to find things of our interest in just a matter of time. It is a search by an image where your camera is the search engine and you can hunt down your needs easily.

Your computer or device has been programmed in such a way that it is extremely easy to carry out and find picture pictures function. It can be anything related to clothing, food, a mesmerizing place, or a picture related to an article or blog that needs to be checked for copyrights. All information is accessible via image search.

Visual Search – A Few Years Back

Before it was brought to the limelight, many famous sites have been using the picture search option without even your knowledge i.e., Facebook. Now if you ever noticed that Facebook gave us the option to recognize and point out friends easily. Well, that was due to the image search option it gave.

By facts and figures in 2001 Google brought the search image option to attention, almost 2 decades ago. However, folks of the time were not aware of the importance of it and the feature itself was under development it couldn’t function for long until now – 62% of millennials and GENZ now use this technology.

The original ideology about reverse image search or picture finder is said to be brought into light by Pinterest Lens. In 2018 the visual searches rose to 140% with 600 million searches every month. Pinterest provides you with excellent photo search options with filters to make sure you get exactly what you’re looking for.

Search By Image in Current Times

Today, there has been a tough competition developed between search engines and not now and never will one be rated on the top, because every other day new and amusing features are being introduced. The reverse image search tool by has always crowned for providing error-free services and accurate results.

The search by image option isn’t now only used to get inspiration and information but a picture that is your base of browsing, many businesses and marketers have understood its necessity and now it is being used to attract and interact with customers online.

With all the search engines, people have finally started using image search for grocery shopping, general shopping, and furniture. It is far more effective than typing keywords and still not getting the desired results.

Media plays a vital role in its promotion and working. Latest handheld devices also offer this service. They allow you to scan through photos and get the best outcomes.

The uses do not stop here, there are millions of users engaged in the process of the visual search every day, may it be for authenticating images and people or to know more about a certain product or place. Visual search is now one of the most used techniques.


Even though image search has been growing and developing with time, it has a lot more to offer especially to people associated with marketing .it is not only restricted to getting particular information or scanning through devices.

In the future, image search is most likely to be used for

  • Increasing its screen presence and allowing more customers to approach and get a hold of products.
  • Chatbots will be assisting the users regarding the picture they searched for which will break all language and culture barriers.
  • SEO optimized content, the pictures picked by engines regarding certain context will totally generate more traffic on your sites.

Technology always has room to develop with time, there is always a need for more accuracy and flexibility to meet the growing demands. In contrast, no matter how strong the system is, nothing will be more satisfactory than in real-life visualization.


Regardless of this, it is without any doubt that visual image search has grown on a larger scale as the world is shifting to staying online and it will continue to do so. With typing and using keywords still being on top, it will be outnumbered in a few years as the new generation prefers to work smarter. Search by image engines will continue to provide their services with more advancement.



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