by CourVO | Jan 23, 2017 | Marketing, Video |
You think it’s easy over here to just sit back on my blog every day and pontificate about what YOU should be doing with your voiceover business? Well, actually, putting my admonitions down in words like this — for all the world to see — makes ME...
by CourVO | Oct 4, 2016 | Marketing, VO Business |
Did you ever think your individual actions could positively influence the very marketplace that drives our business? No? But you’re convinced your vote will count in the upcoming election, so why would the above line of reasoning not work for you? Let me...
by CourVO | Feb 29, 2016 | Marketing, VO Business |
Your local contacts may lead to the best-paying, longest-lasting, or even most fulfilling jobs in your VO playbook. It depends on the size of your market, of course, but there is a rule of thumb that your VO business — though global — should start...
by CourVO | Apr 21, 2015 | Marketing, WoVOChat |
No other topic at WoVOCon II captured my interest like this one. This last weekend, I probably spent 5 hours in 3 separate sessions that had to do with marketing…and I still don’t get it. “Marketing” is like this mysterious black box that...
by CourVO | Jul 30, 2014 | Marketing |
For some reason, I suffer spammy emails better than spammy mailbox stuffers. Probably because emails are easier to “86”. Hey! Maybe that’s why direct mail is not dead! I know you never thought you’d hear this from the #1 apostle for Social...
by CourVO | Jun 24, 2014 | Marketing |
C’mon admit it; you’ve seen it out there; the latest buzzword (er…uh…phrase): CONTENT MARKETING. Sometimes I think the people pushing new marketing concepts just keep re-naming the same old paradigms to make you think you’re not keeping...
by CourVO | Apr 1, 2014 | Marketing, Techniques, Web Resources |
There’s that term again: Keywords. Everybody throws it around like it’s OBVIOUS what they are, or should be. Delve into online websites, marketing your VO services, and you’ll see that keywords pop up in many of the SEO and SEM strategies that...
by CourVO | Nov 4, 2013 | Marketing, Subscription Services, Web Resources |
See? This is the problem with modern journalism. It has no defenses. It’s under attack from the NSA, the White House, Bloggers, its own excesses, and PR machines. There never was, and probably never will be a certification for journalism. We’re all so...
by CourVO | Oct 28, 2013 | Business-end-of-things, Marketing |
Oscar Wilde’s 1890 classic “The Picture of Dorian Gray” tells the ominous tale of a handsome young man who maintains his youthful appearance throughout the years by mysteriously transferring his age marks to a picture he keeps hidden away. I mention...
by CourVO | Aug 1, 2013 | Marketing, Newsletter, Writing |
Should You Pay For an Online Press Release? This question easily parallels other similar questions like: Should I hire an SEO consultant? Should I hire a web author, a graphic artist, a virtual assistant, and audio editor? Clearly, “shopping” or...
