There’s that term again: Keywords. Everybody throws it around like it’s OBVIOUS what they are, or should be. Delve into online websites, marketing your VO services, and you’ll see that keywords pop up in many of the SEO and SEM strategies that used to be so important. I dunno. Are they still? I choose keywords (tags) for every blog I write. Some keywords are visible, others are written into the site’s code. Keywords show up in backlinks, inbound links, and inlinks.
Keywords are at the heart of most analyses of web traffic. If you want metrics, chances are the person you’re hiring, or the program you’re using is going to ask for keywords.
Google “keywords” and you’ll invariably get a lot of links to a site called Moz.com. They hope to sign you up for their service, but the site is chock-full of some basic keywords philosophy. Check out their page: http://moz.com/beginners-guide-to-seo/keyword-research, where you’ll find this wisdom: “….through the detective work of puzzling ouour market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking…”
Great. Got it. The concept of keywords is not hard…just choosing the keywords…THAT’s hard. Why?
My friend Brett Bumeter — web developer and WordPress expert explained it to me this way:
Listen to my Commercial demo
Thanks for the kind words Dave!
As I read your article two thoughts come to mind….
First, I’ve been saying for years, if someone is looking for a good topic for a blog article, go look in your email Sent box, and look at the answers you wrote up for questions that your own clients asked. It’s a great way to get topical blog articles, that answer questions, provide solutions to your other and future clients and more.
… But After reading this article, I had the further epiphany that it doesn’t hurt one bit, if your clients quote you from time to time in their blog articles!
Second, as a follow on tip, for those that are power bloggers (personally I see Dave as one) I would suggest that as you finish your own client projects, de-emphasize what you specifically did for the client…
de-emphasize this part —
fictional voice over actor 1
Instead, emphasize — fictional voice over actor
There is a soft sell going on here, as the provider of the voice over spot, is still providing that service and lightly discussing their work, but they are talking up how their portion of the product was used and possibly by whom and where.
At the end of the day the article will still be about voice over work, and Google under the Hummingbird changes will still pick that up. Overall your site, your blog will still be on that core topic. This article will be on a deeper topic on a more specific area, solution and ultimately keyword.
Articles that provide solutions, discuss solutions or show people how to get them will often times perform much better in Search Engine Rankings. The people that show up and read them, spend more time on that page and your site, google notices and sends more people your way looking for more of the same.