There’s that term again: Keywords. Everybody throws it around like it’s OBVIOUS what they are, or should be. Delve into online websites, marketing your VO services, and you’ll see that keywords pop up in many of the SEO and SEM strategies that used to be so important. I dunno. Are they still? I choose keywords (tags) for every blog I write. Some keywords are visible, others are written into the site’s code. Keywords show up in backlinks, inbound links, and inlinks.
Keywords are at the heart of most analyses of web traffic. If you want metrics, chances are the person you’re hiring, or the program you’re using is going to ask for keywords.
Google “keywords” and you’ll invariably get a lot of links to a site called Moz.com. They hope to sign you up for their service, but the site is chock-full of some basic keywords philosophy. Check out their page: http://moz.com/beginners-guide-to-seo/keyword-research, where you’ll find this wisdom: “….through the detective work of puzzling our market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking…”
UPDATE: This new article from TrueNorthSocial.com which is well-researched and newer (6/2020) https://truenorthsocial.com/seo/how-to-choose-seo-keywords-for-your-business/
Great. Got it. The concept of keywords is not hard…just choosing the keywords…THAT’s hard. Why?
My friend Brett Bumeter — web developer and WordPress expert explained it to me this way: