Thanks for the kind words Dave!

As I read your article two thoughts come to mind….

First, I’ve been saying for years, if someone is looking for a good topic for a blog article, go look in your email Sent box, and look at the answers you wrote up for questions that your own clients asked. It’s a great way to get topical blog articles, that answer questions, provide solutions to your other and future clients and more.

… But After reading this article, I had the further epiphany that it doesn’t hurt one bit, if your clients quote you from time to time in their blog articles!

Second, as a follow on tip, for those that are power bloggers (personally I see Dave as one) I would suggest that as you finish your own client projects, de-emphasize what you specifically did for the client…

de-emphasize this part —
fictional voice over actor 1

‘I recorded a 30 second voice spot and provided 4 different mixes of the spot including background music to accompany a tv commercial’

Instead, emphasize — fictional voice over actor

‘Look at this great thing my client did. Their new commercial is playing on 4 different networks. They use the same video elements slightly edited for each of the networks, but they mixed in my voice spot differently for each network. On CBS they used the full 1 minute spot, but on the Oprah network they used an alternative recording, and on the USA network they split the ads into two 30 second spots with yet another version of the recording, teasing one into the next later on in a show. I spoke with them a month later and as they measured their results, they found that the split version on the USA network performed the best of all of the spots. They then tried a split version on the Oprah network, but the results there for the split version were worse than the original for that network. They wanted to understand the real driver, so they ran the original spot that aired on CBS on the USA network and it too performed flat. This month we’re trying a new series of ads and again splitting one version for USA Network to see if that model of advertising works best for that network and the audiences there….’

There is a soft sell going on here, as the provider of the voice over spot, is still providing that service and lightly discussing their work, but they are talking up how their portion of the product was used and possibly by whom and where.

At the end of the day the article will still be about voice over work, and Google under the Hummingbird changes will still pick that up. Overall your site, your blog will still be on that core topic. This article will be on a deeper topic on a more specific area, solution and ultimately keyword.

Articles that provide solutions, discuss solutions or show people how to get them will often times perform much better in Search Engine Rankings. The people that show up and read them, spend more time on that page and your site, google notices and sends more people your way looking for more of the same.