Define BROADcast

Define BROADcast

…and to do that, think outside the traditional knee-jerk use of the word…’cause that’s changing.  For instance, does a “broadcast facility”need to be a 2-acre building with offices, a huge studio, engineering, promotions, a control...
Ya Gotta Draw the Line Somewhere

Ya Gotta Draw the Line Somewhere

#1 Question I get from people at VO Social Media seminars: “When do you sleep?” What they really mean is…”I don’t have enough time in the day to be present on all those social media sites, and do it justice.  How do you do that?” To...
Groups are Gold

Groups are Gold

There is a point of diminishing returns in creating meaningful relationships whenever you become part of a population that’s too big. For that reason, FaceBook Groups and Google Communities, and Twitter Lists, and LinkedIn Groups are where the real action is....