We get myopic after a while. Jaded. We see everything through our own filter.
WE know what voice-acting and voiceovers is all about…but does everybody ELSE really get it? How often do you find yourself explaining to a new client why you’re charging “so much”. Aren’t you just “talking“?!!! ‘Find yourself rolling your eyes at that comment?
Glimpses from the “other” side come through once in a while. Freelancers, bloggers, companies, HR people, and B2B proponents occasionally write through THEIR filter of why you might need a professional voiceover…what that looks like…how much it costs…and where to find a voiceover talent. Such a write-up is revealing.
Take a moment to read the article I found on the business2community.com site. It’s titled: HOW TO PLAN THE PERFECT VOICE OVER FOR YOUR VIDEO.
Read it with the following challenges in mind:
- does this change the way you choose keywords?
- are your marketing efforts targeting the right audience?
- how can you make their misconceptions work for you?
- will you change the way you talk to new clients?
- do you have a prepared argument for justifying your price?
I found it revealing that there was only one comment to the article, and that person finds talent at The VoiceRealm (of course, I HAD to comment, myself). Clearly the article falls short of making suggestions for finding a decent voice-actor. But is that their fault? Where IS a good place to find a voice-actor?
Uh…how ’bout YOU find THEM!!