What Constitutes “Outdated”?

by | Jul 27, 2012 | Ruminations, VO Business

What Constitutes “Outdated”?

by | Ruminations, VO Business

Lord knows there are only so many hours in the day, and days in the week.

We all try to do the best we can prioritizing and checking things off the list, and getting done as much as is humanly possible.  Along the way, we kinda like to think that what we’ve achieved STANDS for a while, and doesn’t necessarily need to be re-done very soon. Things like your:

  • logo
  • branding slogan
  • business cards
  • headshot
  • website
  • demos
  • letterhead
  • graphics
  • invoices

….and the list goes on.

But what was trendy yesterday is trite today, and a sleek design or catchy phrase can seem cliché in no time.

When’s the last time you heard anybody say “NOT!” at the end of a facetious statement?  Brittany Spears.  Leif Garrett.  Boyz II Men. “You Deserve a Break Today”.  Pet Rock.

I’m sure you could add to the list.

Data on this subject abounds on the internet.  Here’s one full of analysis of trends: Pew Research Center Publications on Social Trends.  Here’s another:  It’s Finally Time to Retire These Technologies

Personally, when quoting figures on Social Media trends, I’m uncomfortable with any numbers or factoids that are over a month old.

So does your freelance voice acting business stand on tried-and-true, recognizable, reliable comfortable old icons of branding and marketing?

…or does stuff need to be revamped ALL THE TIME?  Or maybe some parts of your business have a longer shelf life than others.

Take the ever-important audio demo of your commercial work, for instance.  How long can THAT stand before it needs to be re-done?  There’s the question of how often you can spend the hundreds or thousands of dollars to do it right AGAIN, versus the perceived “modern-ness” of the copy, music, and delivery.

And WHO decides what’s up-to-date, anyway?  Is it the popular culture?…clients?…agents?…our peers?

What about a website?  Should it stay with the current technological upgrades and be HTML5 as well as AdobeFlash, AND be seen on Android as well as iOS devices?

Don’t design logos start to look a little dated after a year or two?  There’s another expense.

I’d like to know what you think.

What elements of your VO business do you like to keep right on top of “the latest”?…what can slide for a longer period?…which portions of your brand and marketing are you keeping staid and solid over time with no effort to revamp?




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