As the son of a Swiss immigrant, and being a career journalist, I know how to be neutral on most everything; or at least shroud my personal feelings in the service of diplomacy and fairness…something most of today’s journalists seem to have forgotten.
But when it comes to the profession I love the most…the one to which I’ve now dedicated the better part of the last two decades, I don’t have to be quiet…I have to ask you a question.
WHAT KIND OF VOICEOVER FUTURE DO YOU WANT?
You have a say, ya know. The alternative is to accept what the most active among us decide, while you watch from the sidelines.
Now…some of our future is NOT truly in our hands to control: globalization, technology, pandemics, politics…there ARE forces that will influence an outcome, but mostly, WE still have a say.
To me the choice is clear. Do you want it in the hands of P2P’s, AI Voice synthesis, online casting, agencies, mega-studios, and Fiverr?
Do you want the greater control of your VO career through hustle, initiative, an enterprising spirit, discipline, and savvy marketing?
Both futures have a certain allure.
You might actually approximate equal revenue from either paradigm.
But the difference is your integrity. The choice turns on self-determination. The outcome depends on your own sweat equity, not someone else’s fleeting and clever indulgence.
In other words, do you have strong legs, or do you want a crutch handed to you from someone with selfish motives?