week52When weeks get together in Las Vegas for the ’52’ Convention, they always take up a collection for the last week of the year. 

It’s the only true LOST week on the calendar.  It’s like a day without a name, a cause without a purpose, or a car without a driver.

Sandwiched in between Christmas and New Year’s, the trailing days of 2015 are perhaps the most hapless and wasted days of any year.

Seriously.  I mean, for the next 5-6 days…will you take stock of 2015?… plan for 2016?… or be immobilized by indecision?

Not that any of the above 3 options are wrong by definition, but why does it have to be this way?  It seems that any one of those alternatives are time-wasters.  As an exercise, let me re-write that sentence with attitude:

“I mean, for the next 5-6 days, will you cry over spilt milk?…set goals you’ll never meet, or waste time you’ll  never be able to reclaim?”

Here’s my short list, then, of what to do with the week that doesn’t know what to do with itself:

  • Embrace the very nature of the “lost” week.  You work hard for the other 51.  Would it be that awful to get a little lost in some off-time?  You have my permission.
  • Do something that takes you totally out of voiceover for the week…or even for a couple of days.  A friend of mine who kills it the rest of the year in VO bookings is doing the Mexican Riviera on a cruise ship this week.
  • You must?  Ok, then, do your year-end metrics (it takes more than a day?), and let those results work in your subconscious while you go see a favorite movie.
  • Don’t set goals, revamp your process.  This is a lesson I’ve learned from a content marketer/voiceoverist/wovochat organizer Pamela Muldoon.  Become a slave to good processes, and goals will finish themselves.
  • This is a tentative — maybe even a vulnerable  — week for you?  Then it probably is for the people you would consider to be “prospects”.  Their guard may be down just enough for you to get on their radar.  Time for a cold call, or a quick email?
Honorable mention:  Show your appreciation for the people who support you the most for the other 51 weeks of the year.  Take a spouse/partner out to dinner.  Give your time to a son or daughter.  Call a grandparent or parent…friend…or colleague and talk just to shoot the bull. 
For the next 5 days, make optimal use of the most unused time of the year.




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