The prospect of a new year puts a lot of us in a hand-wringing assessment mode, or over-expectant New Year’s resolution mode.
Regardless, about this time in the year, people like to come forth with their end-of-the-year checklists:
- did I meet all my 2015 New Year’s goals?
- what was my marketing ROI?
- is there something I can do differently in 2016?
- how are my metrics?
- what was my audition/booking ratio?
I’ve written blogs like that. Those concepts are important. Being accountable to yourself can be a numbers game or a barometer of your own persistence.
But let me submit to you an “un-list”. You’ve heard of the “tired vs. wired” comparisons that WIRED® Magazine likes to publish? Or maybe you’ve seen lists that compare the good vs. bad.
But I’ve compiled a voice actor’s “Old vs. Bold” list. These are the things that were standard goals 2, 3… maybe 5 years ago, but now fall short. Change is constant. Don’t be “old“…be “bold“.
10 Things to gauge your year behind/year ahead VO career by:
|VO is a job||
VO is a career
|VO is a sprint||VO is a marathon|
|It’s all about how many
auditions I do per day
|It’s all about selecting the
auditions right for you
|I MUST have an agent/
be union/live in LA
to be successful
|Have you heard of the Internet?|
|I’m lost without online
|I’m lost if I depend ONLY on
VO casting sites
|Buy the best recording devices/
spend thousands on an demo
|Buy the best recording space first/
spend well, not foolishly, on a demo
|I’m a lone wolf freelancer||I’m part of a community
of voice actors
|I’m terrible at marketing||VO marketing is 80% of my job|
|What can my peers do for me?||What have you done for your peers?|
I underbid to get the job
I get the best jobs by bidding
|I’m all “coached out”||Then you’re all “washed up”|
What did I forget? What would you add to the list?
Make a list. Check it twice. Post in the comments.