Not Your Dad’s End-Of-Year VO Checklist

by | Dec 7, 2015 | VO Business | 1 comment

The prospect of a new year puts a lot of us in a hand-wringing assessment mode, or over-expectant New Year’s resolution mode.

Or both.

Regardless, about this time in the year, people like to come forth with their end-of-the-year checklists:

  • did I meet all my 2015 New Year’s goals?
  • what was my marketing ROI?
  • is there something I can do differently in 2016?
  • how are my metrics?
  • what was my audition/booking ratio?

I’ve written blogs like that.  Those concepts are important.  Being accountable to yourself can be a numbers game or a barometer of your own persistence.

But let me submit to you an “un-list”.  You’ve heard of the “tired vs. wired” comparisons that WIRED® Magazine likes to publish?  Or maybe you’ve seen lists that compare the good vs. bad. 

But I’ve compiled a voice actor’s “Old vs. Bold” list.  These are the things that were standard goals 2, 3… maybe 5 years ago, but now fall short.  Change is constant.  Don’t be “old“…be “bold“.

10 Things to gauge your year behind/year ahead VO career by:



  VO is a job

 VO is a career

 VO is a sprint VO is a marathon
It’s all about how many
auditions I do per day
It’s all about selecting the
auditions right for you
I MUST have an agent/
be union/live in LA
to be successful
 Have you heard of the Internet?
I’m lost without online
casting sites
I’m lost if I depend ONLY on
VO casting sites 
Buy the best recording devices/
spend thousands on an demo
Buy the best recording space first/
spend well, not foolishly, on a demo
 I’m a lone wolf freelancer I’m part of a community
of voice actors
 I’m terrible at marketing  VO marketing is 80% of my job
 What can my peers do for me? What have you done for your peers?

I underbid to get the job

I get the best jobs by bidding
what I’m worth


 I’m all “coached out” Then you’re all “washed up”

What did I forget?  What would you add to the list?

Make a list.  Check it twice.  Post in the comments.




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1 Comment

  1. Charlie

    Dave…Great list! Adding another one. For the Bold side. There are as many ways to success as successful vo talent out there. Creating your own trail offers its own rewards. This notion counters that VO Secret you may have heard mentioned.


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