The prospect of a new year puts a lot of us in a hand-wringing assessment mode, or over-expectant New Year’s resolution mode.
Or both.
Regardless, about this time in the year, people like to come forth with their end-of-the-year checklists:
- did I meet all my 2015 New Year’s goals?
- what was my marketing ROI?
- is there something I can do differently in 2016?
- how are my metrics?
- what was my audition/booking ratio?
I’ve written blogs like that. Those concepts are important. Being accountable to yourself can be a numbers game or a barometer of your own persistence.
But let me submit to you an “un-list”. You’ve heard of the “tired vs. wired” comparisons that WIRED® Magazine likes to publish? Or maybe you’ve seen lists that compare the good vs. bad.
But I’ve compiled a voice actor’s “Old vs. Bold” list. These are the things that were standard goals 2, 3… maybe 5 years ago, but now fall short. Change is constant. Don’t be “old“…be “bold“.
10 Things to gauge your year behind/year ahead VO career by:
OLD |
BOLD |
| VO is a job |
VO is a career |
| VO is a sprint | VO is a marathon |
| It’s all about how many auditions I do per day |
It’s all about selecting the auditions right for you |
| I MUST have an agent/ be union/live in LA to be successful |
Have you heard of the Internet? |
| I’m lost without online casting sites |
I’m lost if I depend ONLY on VO casting sites |
| Buy the best recording devices/ spend thousands on an demo |
Buy the best recording space first/ spend well, not foolishly, on a demo |
| I’m a lone wolf freelancer | I’m part of a community of voice actors |
| I’m terrible at marketing | VO marketing is 80% of my job |
| What can my peers do for me? | What have you done for your peers? |
|
I underbid to get the job |
I get the best jobs by bidding |
HONORABLE MENTION:
| I’m all “coached out” | Then you’re all “washed up” |
What did I forget? What would you add to the list?
Make a list. Check it twice. Post in the comments.
CourVO
