Like it or not, you’re in the media industry…which has been in the throes of change for years, now. Herein, some great resources to bring you up-to-date.
Media Mashup
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media
Starter Kit for Social Media Strategy
http://www.socialmedia.biz/2011/03/10/starter-kit-for-a-social... This 7-point plan is about the most concise, well-thought-out summary I've ever seen. If I was starting over, I would do this in a heartbeat. Heck, maybe I WILL start over! CourVO See this Amp at http://bit.ly/fbat2K...
More Writing On the Wall
Your golden tones are still needed…but…well….you may just…maybe wanna start not depending on the promise of Radio and TV as much.