The Tide’s Coming In

…and we begin with that most cliche’ of sayings:  “…a rising tide raises all boats…” The struggling VO newcomer dinghy is effected, so is the audiobook narrator sailboat, the radio-imaging rowboat, the eLearning...

Astounding Numbers, Really

No one said Social Media Marketing was easy.  Fun…maybe, but putting numbers to your efforts for some ROI reassurance is hard to come by. Wanna know where to put your efforts?  Just take a look at the following infographic that starts counting as soon as you...

CRM = Can’t Really Manage?

Freelance voice actors should ALWAYS be prospecting; at least when they’re not busy servicing their regular customers. For a good many modern marketing mavens, that means building email lists. Lists that you can use to reach out to people that might hire you....

Video Validation

Take a good look into the camera.  Feel uncomfortable? No? Then, imagine that while looking at that camera you’re expected to say things that make perfect sense with correct grammar, the appropriate facial expressions, unwavering concentration, without feeling...

Mp3, Like ISDN, Far From Gone

Few established technologies can match the ubiquity of the mp3 music format.  For more than 20 years it’s been the defacto standard of audio engineers, music aficionados, and certainly most aspects of the voice-over industry. When it came along, even audiophiles...