Battling Social Media burnout Social Media should not be stressful. This issue brings more questions to my door than any other. The question usually takes the form of: How much time should I spend on Social Media? Should I be on ALL the networks? If no, which ones SHOULD I be on? Should Social...
Social Media/Networking
Social Media networking, sometimes (in the recent old days) referred to as New Media networking….
How to make it work in your voice over business.
The Most Awesome List of LinkedIn Tools Evar!
My apologies for continuing to throw out stuff about LinkedIn, but these developers are not standing still with these social media platforms, and it's a shame not to take advantage of all the program has to offer, right? Here's a list I wish I could claim as my own. Don't get me wrong, I use a ...
LinkedIn Recommendations vs. Endorsements: What’s the Diff?
LinkedIn is on a roll. I've always been a big apostle for this more serious/business-minded social network. Lately they've been giving me reason to continue to sing their praises. First of all, LinkedIn just LOOKS better. Trendy, not clunky. Sure, Dave...that's nice, but where's the beef? ...
Twitter Prospecting
'Fresh off FaffCon6, I'm on the move to start some prospecting...something Faffer Staffer Lauren McCullough hammered home in a session she initiated. No, I don't do enough prospecting for leads/clients. None of us probably do enough. But I was struck by an article I read in the Wall Street...
Still Don’t Get Twitter?
You're not alone. Sometimes days go by and I don't post or even read posts...and that's probably bad policy. Twitter should not be ignored, so don't be frustrated by this social network. Next to Facebook, it is the most influential social network to see and be seen. Don't take my word for...
Using Twitter’s new “Related Headlines” Feature
Monday, Twitter added a new feature to it's service called "Related Headlines". There are two motivations for this development: 1) Twitter is trying to get more people to embed tweets in their website 2) Twitter is trying to automatically provide context to popular stories Let's face it, Twitter...
Buying Twitter Ads: A Real-Life VO Story
A long-time, well-established voice actor many of you affectionately know, is giving me permission to tell his story of buying Twitter ads. He's OK with my using his name, but I think we'll just call him Basil Humphreys. Basil is not the kind of guy I would've pegged for buying Twitter ads. He's...
Bailing Out of LinkedIn Endorsements
No other question about LinkedIn has dogged me more in recent months. "What do you think about that new LinkedIn Endorsements feature?"..."How do I use LinkedIn Endorsements to my advantage?"... OR..."How do I turn LinkedIn Endoresments OFF?" With Endorsements, your connections can "vote up" your...
Answers to the Two Questions I’m Most Often Asked About Social Media
...and no, it's not: "When do you sleep?" (although that's close). Next week I'll be a panelist at APAC (Audio Publishers Assoc. Conference) on the topic: MARKETING SUCCESSFULLY AND WITH MANNERS. At the heart of the topic is the issue of how AudioBook narrators should augment their work by...
Google is on Fire!
Without getting to the politics of corporations, loyalties, patents, stock prices, or international intrigue, can I just say that Google is the new Apple?...the new Apple in the sense that they've earned the mantle of the hippest, coolest, most innovative and technologically edgy/highest quality...