This is the sad state of affairs in today’s world:  everything is cursory.

I’m speaking mostly of content, attention spans, and trends.  Nothing stands still.  Everything is always in transition.

Boy, that’s profound, Dave!…haven’t you ever heard that the only thing that’s constant is change?  Yes, I have, actually, but it’s today’s PACE of change that astounds me.

Maybe that’s ’cause I’m so close to the world of Social Media, where information from a month ago is already out of style.  Unless you’re agile, your competition is running past you like a gazelle.

It set me to thinking of all the places I’ve spread my brand that could probably be spruced-up or at least confirmed that the information is still timely. 

Just as a quick catalyst to get your mind churning, see if there’s something in the checklist below that needs your attention for a refresh.

  • email signature
  • website demos
  • website contact information
  • agent demos-on-file
  • business card information
  • FaceBook profile (update header graphic?)
  • Twitter bio
  • LinkedIn Profile
  • LinkedIn Groups
  • Instagram Profile
  • Get Dan Lenard to evaluate your home studio?
  • YouTube account information (update your channel?)
  • Source-connect profile
  • latest contact info to steady clients
  • Google profile (for SEO)
  • Google Analytics
  • Zoom setup
  • Gravatar profile
  • P2P demos & Profile
  • Ex-Coaches know how to contact you?
  • cell phone answer greeting
  • Skype profile
  • Volunteer to help with a WoVO project?
  • Need a 1-800 Number?
  • Skype answer phone message
  • MailChimp or Constant Contact mailing lists
  • Old Clients know how to contact you?
  • CRM Templates
  • Checked conference Calendar on WoVO?
  • Organizations, Associations, and groups membership? (eg.: APAC, WoVO, SAG-AFTRA)
  • Pinterest account
  • Social Media Integrations
  • Google Ads
  • Vendors (B&H, Sweetwater, BSW) for special sales
  • Google Voice (need it?)
  • Online accounting software
  • Instagram profile
  • Travel budget?
  • Meet-up and MasterMind Groups
  • call your mom 🙂
  • Blog subscriptions
  • Video Branding open/close
  • Talent Agencies contact info up-to-date?
  • Virtual assistants- think about using one?
  • audio editors – need one?
  • latest DAW Upgrade
  • Friends database
  • What Marketing is Working/Not working?
  • Smartphone apps
  • Called a VO friend, just to call?
  • Remote Computer control account
  • Have George Whittam tweak your audio chain?
  • Cloud storage account
  • P2P Demos updated?
  • Website Hosting service
  •  Revamp logo
  • Information services, subscriptions to content services
  • SoundCloud account
  • Vimeo profile
  • Google analytics update
  • MailChimp
  • Mentored someone?
  • SurveyMonkey
  • headshots
  • Short Bio
  • Curriculum Vitae
  • Try Twodio?


What am I missing?  Please comment below, and I’ll add it to the list.




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