For obvious reasons involving copyright laws, I can’t reprint a fascinating article from the Wall Street Journal published yesterday.
If you have an account to get through their paywall, the link for the article is HERE.
If you don’t…here’s the gist:
Formal (upper echelon) British accents are no longer in vogue with many producers who sense that listeners don’t connect with that stratum of society anymore.
Here’s a telling quote from the article written by Neanda Salvaterra: “…Many of the U.K.’s biggest brands are ditching commanding, elite-sounding voices. Instead, companies including financial-services firm Barclays PLC and retailer Marks& Spencer are going for voice-overs from people with less froufrou regional lilts...”
That’s resulted in more than a few UK voice actors losing some pound sterling; those who had been doing quite well recording in a style that epitomized the Queen’s English. That, according to the author who goes on to say: “…For British consumers, the stiff-upper-lip speaking style of the nobility, where vowels are slightly flattened—so “happy” sounds like “heppy”—has become negatively associated with authority and privilege…”
This is the inexorable march of an ever-developing language & dialect AND the expectation of the listener...most all of whom are getting more sensitive to the distinctions of class and cultural change Click To Tweet