This’ll be short. I’m fighting a chest cold/head cold and a 100.2º fever.
But I just couldn’t let things lie after yesterday’s blog.
Because I’d left out an enormous opportunity you need to capitalize on:
Storytelling in your marketing.
Did you know that Amazon’s CEO – Jeff Bezos – has banned PowerPoint presentations at all Amazon internal business meetings?
Instead, he wants all presentations done in a narrative format. Now, I’m not a Bezos-worshipper, but I’m also not one of the top 5 richest men in the world.
“But Dave…”, you say, “…I’m not a good writer…”
Stop whining and try. Again, only YOU can write like you write, with the perspective, grammar, style, and creativity that YOU bring to the table.
I break all sorts of authoring rules EVERY day in my blog, but these daily missives have proven wildly successful because I developed my own style, and stuck with it…perfecting it over time. If you really can’t write, then hire another freelancer at a decent wage who can, and you’ll both be happy!
Be creative in your marketing materials.
Make them uniquely you.
[…and you really oughta consider video marketing. I will NOT accept the tired excuse that you “have a face for radio”!]