Working YOUR Niche

Working YOUR Niche

Now that September is half over, I’m waxing nostalgic for the year that is slipping past. I often joke that I’m still trying to figure out where 1992 went, ’cause I can’t remember being IN that year…or what I did WITH it.  [But I...
When/What to ReTool?

When/What to ReTool?

Personally, I’m never too comfortable with the word “success”.  That means I’ve arrived, and that implies a certain stoppage of progress.  If you’ve “arrived”…then where do you go from there? [Well, I’m not opposed...
Gold, Metrics, Scale

Gold, Metrics, Scale

How many times has the topic come up here about hard numbers, hard facts, and metrics as it relates to your Voice Over business?  Hmmm?Remember The Pareto Principle article?  That’s the rule of 80/20 that keeps coming up everywhere.   I mentioned that it’s...
General Specifics

General Specifics

If everyone has their own style of work…if everyone goes about creating their own success uniquely — then why is the internet so full of standardized one-size-fits-all advice?The answer for me lies in a medical analogy. Generally, aspirin will help with...
Classic Clueless Client

Classic Clueless Client

Below is an actual email from a client…wavering between two different styles for their production I’m supposed to voice:”Sorry for the delay – we were just about to send it over to you when we got in a debate over what sort of style we were looking...
What Are You Worth?

What Are You Worth?

Do you want your reputation associated with the word “cheap”?Personally, I always thought the word “inexpensive” had a less abrasive feel to it. Regardless, I don’t like either word associated with my voice-over business nor my...