General Specifics

by | Oct 22, 2015 | Business-end-of-things | 2 comments

targetIf everyone has their own style of work…if everyone goes about creating their own success uniquely — then why is the internet so full of standardized one-size-fits-all advice?

The answer for me lies in a medical analogy. Generally, aspirin will help with aches an pains.  Unless (and there will always be someone with an exception),  someone is allergic to aspirin, or aspirin gives them ulcers, or aspirin Just.  Doesn’t.  Help.

Take the example of cold remedies.  Some people swear by Sudafed, and others can’t get through a bout of the sniffles without Alka Selzter Plus Cold remedy. But in general, decongestants, antihistamines, and cough suppressants are typical remedies for the common cold.

See?    The general concept has a universal truth.  The specifics are subject to individual interpretation.

Within that truth, what method works best for you or me? So when I hear sage voice-over advice that gets specific, I tend to look for the over-arching concepts buried within. Example:

  • “You must have a business plan, and it needs to have goals, specific goals, even more specific goals, and a schedule with deadlines for when each goal should be completed.”

Really?   What if I’m not good with that kind of rigid structure, but I realize there should be a stated plan, and there will be consequences if I don’t stick to the plan? (Over-arching concept:  Think seriously about what you want to achieve, and know how to get there)

  • ” You must have a whisper room for a home recording studio.”

Honestly?  I think Dan Lenard’s less-expensive Studio Suit works just fine in my closet, thank  you. (Over-arching concept:  A quiet recording environment is worth more than a lot of expensive recording equipment.)

  • “Social Media is the best way to get new client prospects…it’s free, after all!”

Actually, I’m having a lot of luck with cold-calling and sending out postcards. (Over-arching concept:  Seeking and keeping clients requires a method and consistency.)

Take the good advice from coaches and authors and consultants and your trusted mentors… then bend it to your style.  With a little luck and some trial ‘n’ error, you’ll soon be giving your own advice.




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  1. Jack de Golia

    A specialist knows more and more about less and less until he knows everything about nothing.
    A generalist knows less and less about more and more until he knows nothing about everything.

  2. Steve Matthews

    As someone who is trying to achieve a successful and lasting career in VO, I like your advice because the one size fits all concept doesn’t work. I have been trying to force myself into that mold and I find it to be very frustrating. I am willing to do the work to get where I am trying to go but as I have heard you say ” This is a marathon and not a Sprint”. I really appreciate your way of thinking.


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