Any email program worth its salt, let’s you design a custom signature with pertinent information. The signature should not only include essential contact information, but maybe a logo, a picture, and even links to your presence on various online sites. I’ve seen signatures that are long, short, creative, tedious, garish, tasteful, overdone, confusing, and just right.
I’m for making it whatever you want it to be, as long as you’re comfortable with it, and it has the basics. After all, most people probably overlook your signature anyway, unless they have need of contacting you.
Not to be too nonchalant about it, though, because the email signature CAN be an important branding tool, as well. What are the basics? My suggestion:
- Your name
- Your email address
- Your Phone number
- Your Demo website URL
Those are the absolute basics in my view. Personally, I’ve chosen not to stop there. I’ve also added from time to time:
- My logo
- A bio pic
- my blog URL
- Links to all my social media channels
- My Skype I-D
- a statement about ISDN and SourceConnect
I wouldn’t argue with those who claim it’s overkill… but no client actually rejected because of a meaty signature, and in my POV, the more you include, the more opportunities you have to intersect with a new prospect somewhere.
Here are three great links of helpful articles about email signatures:
Also: Check out WiseStamp. The important thing about WiseStamp is that it’s a browser extension or add-on that lets you customize and insert any number of personal or business signatures anywhere you’d like online. Their free version gives you a lot, but for $3/mo you can get the pro version which is even more feature-rich.
Finally, I’d be remiss if I didn’t recommend VoiceZam. Yes it costs money. Yes, there are some hoops you have to jump through to make it work right. But the founder and CEO of VoiceZam — Bob Merkel — constantly updates, improves, and gives greater value to your monthly subscription. Two features bear mentioning: Zamtistics, which allows you to track who has opened your VoiceZam player, and Straightshot, that allows you to place HTML links in your signature that leads straight to your website demos.
Oh, and I think it’s pretty important, too, to get that WoVO logo in there somewhere! 😉