Constant Contact Alt?

by | Apr 15, 2014 | Newsletter, Software | 3 comments

newsletterWhat do you use for sending out newsletters, tracking email lists, and handling CRM?

There are plenty of products that offer simple-to-full-spectrum features in this online space.  And that full spectrum includes the price they charge for it.

Am I wrong in thinking Constant Contact and MailChimp have risen to the top of the heap?  Here’s a blog I wrote about a year ago comparing the two services.

I also see Aweber, Icontact, and Enewsletter once in a while.  Here’s a list of 35 Mailing List Services on Mashable.

MailChimp has two big things going for it.  It’s a Google product, and it’s free for most of the standard features.  Constant Contact is incredibly feature-rich, and has integrations with about every other 3rd-party service you could imagine: 225 in all.  That’s a real plus in my book. But CC also charges extra for storing images, and then a little more for archiving your newsletters, and still more for add-ons like Social Media linking and surveys.

Mailing List Services are only handiest, of course, if you actually have lists.  That would be an accumulation of email address of friends, agents, producers, clients, prospects, etc., that you want to reach regularly.  One school of marketing thought is that it pays to keep your brand in front of the right people on a regular basis, and that a minimum of 7-8 exposures is needed before they even remember you.

Constructing fetching email list newsletters is a unique subculture.  Entire companies are built around selling you information on how best to do this technique.  Online communities and forums are available whose members do nothing but discuss the latest trends in email list building.  It’s beyond the scope of this blog to cover all of that today.  But if you decide to go this route, it certainly behooves you to take the time to decide what direction you want to go, and then, how best to go about it.  Hubspot might be a good place to start.  There are also a number of Google Plus communities that welcome information and conversation about this topic.

Let me add to the list of choices:  I’ve written before about BombBomb.  Its singular distinction is that it specializes in VIDEO newsletters, and also offers a lot of the same metrics, tracking, list management and other features present in MailChimp and ConstantContact.

Finally, a service claiming better templates, friendlier customer service, and free archiving all at half the cost of ConstantContact is ROBLY. It also stores all your images for free.  ConstantContact charges for that past a certain threshold of size.  Robly admits they have no 3rd-party integrations yet, as they are focusing on getting their core product solid.  I’ve had some very frank and open exchanges with a Robly representative I thought was part of their customer service department…and then I found out he was the founder/CEO!

I’m trying it out, and will file a full report on my experience in the weeks ahead.

CourVO

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3 Comments

  1. Ed Waldorph

    Great stuff as usual, Dave!

    Let me expand on Constant Contact a bit. Yes, they can nickle and dime you to death but they also offer more service. Now I may not be able to call them up and talk to the head honcho, but I can call a local rep in my town.

    They contract with local marketing professionals who hold free general seminars and paid hands-on training. These folks are also available for a quick question and can log in with you to keep you on track,

    One final thought. I use email marketing in another business. I do not as yet see an advantage to using it in VA, which is mainly a B2B model.

    Reply
    • CourVO

      Ed,

      I’ve been schooled recently that B2B or B2C is passe’… with social media, all business is H2H (Human to Human). But it could be just semantics.

      Thanks for writing! I’ve used CC for years, now, and will not be leaving any time soon. However, it’s nice to see an outfit giving them a run. Robly is specifically going after CURRENT CC customers.

      Stay in touch!

      CourVO

      Reply
      • Teresa McCreery

        So after looking at ROBLY for a few months what do you think? I’m a CC customer and ROBLY called…. I don’t want to switch and lose all of my archived CC newsletters from the past several years. That is one of my big concerns with switching.

        Reply

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