You get to decide…and at some point, you really HAVE to, or you’re wasting your time.
Remember the question I posed a couple of weeks ago: Can VO Be TOO Social? The question has also since cropped up on (of course) a FaceBook Group, with a wide sample of responses.
Are you still getting a rash of emails asking: “…are you taking on new clients?” That’s the Referral Key Network…a networking site designed to expand your online universe of contacts.
Or how ’bout Branch-Out?…a LinkedIn network challenger built on the Facebook platform?
Now, a new site, seemingly trending popular with Voice actors is another FaceBook-site called “Talent.me“. Going to the http://Talent.me website, you’ll find the following bullet points:
- Get popular for your talents.
- Build your personal brand.
- Get opportunities.
- Get Endorsed
- Get Referrals
They don’t say exactly how, but when you sign up (using your FaceBook credentials), you basically end up on FaceBook using an app.
Aside from the trite but true point that your presence with these various online sites ostensibly expands your overall internet profile…nothing about Referral Key or Branch Out or Talent.me will help you much if you don’t work at it. Just like cold calls won’t bring you clients if you don’t spend some time perfecting your calling skills…or being on Twitter won’t get you noticed unless you learn how to leverage it’s unique networking style.
At the very least, if you join these sites take the following rudimentary steps:
- Fill out your profile as completely as possible (many sites will prompt you with progress bars, or dialog boxes)
- Add a picture of yourself (see my blog: The Case For Voice Acting You Can See)
- At the very least, use your logo if not a pic
- Add as many SEO-worthy keywords as possible (voice actor, voice over, voice talent, etc)
- “Follow” or request relationships with those you know
- Answer requests to link with friends
- Participate in discussions, and answer intelligently where and when you can
- Pay it forward with information and links
Come to think of it, those are good reminders for the Big-3 (and other Social Networks): FaceBook, Twitter, LinkedIn (and now Pinterest).
Much like the P2P sites seem to work wonderfully for some voice talents, and not for others…or a postcard mailing campaign, or an emailed newsletter is fruitful for some and not others…these sites, too, will seem to work in the marketing cause of one and not the other…but it’ll NEVER work if you don’t put in the time and effort, and this is where you decide where to best spend your time.
That decision ultimately comes down to what you’re good at, what you enjoy, and where your talents lie. I’m a lousy cold-caller, but I love Social Media…so I gravitate to the online sites for my marketing and promotions.
Where is YOUR time best spent?