That’d be great if I was actually smart enough to write a blog with that title…but the truth is someone already has, and I don’t want to be guilty of plagiarism.

I’ve mentioned FreelanceFolder before, right?

Good, ’cause that’s where you need to go to read this excellent article.

Sure, you could read books and books about branding…but that’s for tomorrow. For now, just start with this excellent blog.

CourVO

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