At 3:54am PST, I ponder this issue.
How much more of my personal time can I afford to give over to Social Media?
That simple question begets a rash of other questions that belie the complexity of the issue.
- First of all is the question: “Can I afford NOT to give that time, if I want a successful freelance Voiceover business under today’s new internet paradigm?”
- Secondly: “Is it really a burden if I’m having fun?”
- Thirdly: “Is it really a waste of time if it’s bringing me clients?”
- Finally: “If I DO draw a line…WHERE do I draw the line?”
(There are even more caveats, but again, you have to draw the line somewhere.)
RETURN ON INVESTMENT
I’ve been especially pondering this issue on behalf of the upcoming attendees of June’s VOICE2010 conference in LA. Along with voice-actor Terry Daniel, I’ll be expounding on the ROI of Social Media for VO’s in a morning general session, and I hope to have some darn good answers for people who paid good money to learn something.
‘Trouble is, Social Media is such a moving target these days. There’s a lot of flailing around in a pushing-the-envelope environment that sees trial-and-error success and failure in weeks, days, sometimes even hours.
Yet, in this new frontier, there are gold mines to be found. Luckily there are also volumes being written daily…mostly in the blogosphere…to help.
HERE is an extremely helpful, informative article entitled 10+ TIPS FOR USING TWITTER TO GROW YOUR FREELANCE BUSINESS.
And for those of you brave enough to take on Google’s latest Twitter challenge called BUZZ, HERE is a primer for getting around, called HOW TO DO EVRYTHING IN GOOGLE BUZZ (INCLUDING TURN IT OFF).
Will you be there in June? It really will be fun and worthwhile. I hope you try to make it. See the registration site HERE.