We know plenty, cause we see plenty (with apologies to the Farmer’s Ins. commercial). We’ve seen hopeful copy, different copy, good copy, bad copy, and horrible copy to a much greater extent than most writers…and as voice actors we’re supposed to make a silk purse out of a sow’s ear (that’s a rural euphemism meaning to make the best out of a bad situation).
I’m not kidding.
Here’s the actual direction gleaned from a real audition sent to me yesterday:
“…Authoritative, gravitas, non-announcer-like
Energetic, enthusiastic reads without going over the top…”
Can you imagine a less-conflicted direction? I can’t.
But wait!…there’s more!
In a live-directed phone-patch session that same day, a self-important producer, showing off for the end-client (also on the call) kept handing out some real gems (paraphrased):
“…it’s gotta be bold, but not over the top…not salesly, but forceful. You’re just stating the facts, but you’re in a conversation with your friend…”
“…that was perfect…now do one more…”
Does it ever dawn on any of these people that we’re not chattel? Paying me a freelance wage for your crappy copy should also mean you’ll pay me some respect for my experience and talent.
OK, I’ll stop hammering away on this topic (for a while). Directors gotta do what directors gotta do. I just wish they’d let us do what we do best.