My Weekend Reading: The Social Media Marketing Motherlode

by | Jan 31, 2014 | Social Media/Networking

g++Social Media may be the biggest digital trend EVAR to fail.

Do you really believe that?

I don’t.

I see it only going up and up and up.  That’s why I can’t shake my obsession with it.

The reason we can never seem to get a  handle on it… the reason we can never seem to settle into a groove with Social Media is because it refuses to sit still.  It’s always evolving.

For years, we knew we could depend on land-line telephones, and the morning paper.  We got comfortable with those stable paradigms.  But the internet, and social media have destroyed classified ads, print news publications, and traditional phone systems.  The replacement for “comfortable” is changing faster than we can get comfortable with it.

So, the word of the day is agile.  Instant adjustment… or slip behind.  Well, it’s not quite THAT do-or-die, but it’s getting there.

Pedal as fast as you can, or as fast as you want, but I think it pays to keep up.  I could be totally wrong.

If I’m not, then I hope to continue to reap the rewards of Social Media exposure, especially in the area of marketing.

To that end, this weekend, I’ll be reading through a treasure-trove of articles I found under the heading  “31 Must-Read Social Media Marketing Articles“…and yes, there really are links to 31 articles that certainly appear to be the best of the best of the best (for this month).  If you don’t have time to read them all, then at least read #9:  “The Top 7 Social Media Marketing Trends That Will Dominate 2014“.

I’ll even break it down further.  #2 of the Top 7 Social Media Marketing Trends is:  Google+ Will Become a Major Factor.

I so believe this to be true that I predict sometime this year, I will mostly give up on FaceBook as a Social Media marketing or community involvement tool… and move my attention almost solely to Google +.

Join me?  I have a G+ VoiceOver Community on Google now that is at 355 members and still growing.  We’re getting some pretty good conversations going there.  If you want an invite, then send me the URL to your Google+ profile page.  My email is:  [email protected]

Now, back to my mandatory reading.





Share This