What makes a great business explainer video?

Asking how an explainer video is made is kinda like asking how eLearning is done.

Don’t get me wrong, lots of voice actors come from that side of the equation, and they know implicitly how eLearning is made. But the vast majority of explainer video & eLearning video narrators, worry more about THEIR role in the final product, not what brought the project to their door.

No, we voice actors don’t need to know the intricacies of each step in the process, but let’s face it, the more you know about your client and their work, the better it is for you.  It means you have a smarter approach in doing your job for them.  You are a partner in their success, no?

So with that in mind, it might behoove you to take a little time and read this excellent article on the making of an explainer video.  The author actually gives voice actors their due, and that’s a good thing, right?

I found the article on MEDIUM.  Ever heard of it?  It’s a quasi-journalistic open-blogging place on the web that encourages writers to post their thoughts on virtually ANYTHING.  You can comment, follow, and post your own stuff.  The link is below,  but you might have to sign-up for MEDIUM (it’s free) to read it.

7 STAGES OF EXPLAINER VIDEO PRODUCTION

Don’t miss Stage 4 Time for Voice Over Recording!

In this stage, it is crucial to choose an artist who can do justice to the video and produce the necessary vibe. But the final voice that becomes a part of the video is chosen by the client. This is carried out before animation to ensure that the characters deliver the dialogue in sync with the narration.

With an effective voice over, your video becomes much more compelling as it combines the visual and sound effect to deliver the message effectively. Additionally, the right voice can help you create the necessary emotion in your audience — you can infuse humor or create urgency; depending on the purpose of your video.

What else would you do to insure a great explainer video? Do you agree with the order of the stages? What’s missing? If anything?

CourVO

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