Why? Because it’s a manipulative device to get you to read it! That’s the #1 reason. You don’t want to be manipulated do you? Virtually every last blog about and for bloggers mentions this magic formula. I’m sure there’s some psychological reason behind it…so let me ask you…why did you read this blog after seeing the title? (BTW, be sure to read all the way to the bottom for an important message).
REASON #2 We’re all on sensory overload, and trained to absorb information in tiny tidbits these days. Twitter comes to mind: 140 characters. Texting. Email threads. No room for lengthy diatribes here. But: 3 Reasons? Sounds simple. Sure, I have time for that.
REASON #3 It’s merely a veiled attempt by blog authors to grow their field of readers. We’re all trained in the Social Media world to keep metrics on everything we do…you know…to prove Return on Investment (ROI), and to honor the American obsession with statistics. The more readers, the more successful your blog. There are other measurements too: click-throughs, unique readers, visits, views, longevity on the page, how many pages viewed, and on and on.
[This is all tongue-in-cheek. I hope you saw that. I like writing blogs with numbers in the title. They work, and they often ARE easy to digest] .
THE REAL REASON I WROTE THIS BLOG
Online sales pitches are some of the most inane dribble on the planet. Whether there are numbers in the title or not.
Shysters keep posting them, because they work!…for desperate people easily taken in. Don’t be one of them! The solicitations tend to be long…use lots of exclamation points, and always require you to keep scrolling down.
Often, the sales pitches are advanced psychological ploys playing to your insecurities and/or your dreams. In the age of pay-it-forward, today’s best-crafted appeals usually include genuine tidbits of usable information, and always money-back guarantees. Reassurances that it’s “easy” or “simple” are red-flags. If you see the word “just” a lot…watch out!
- …”just” sign up now!
- it’s “just” a monthly charge of $_____!
- You “just” need our program!
- …all you have to do is “just” join our ____
- …in “just” a couple of months…
The word “now” tends to pop-up a lot in these online overtures. Don’t think! Act!…NOW!
There are truly genuine, well-meaning, and value-laden programs of learning out there. An online appeal is — hands down — one of the least-expensive, and most effective way to get the word out. So the good guys use them too.
When it comes to voice-acting, Please read this blog about predatory coaches: 5 Ways To Spot Predatory Demo Coaches (another blog with a number in the title!).
If there’s any doubt, ask a WoVO member, or sign-up for the WoVO mentoring program. That’s what we’re here for!