Rates Roundtable #3 Today

by | Sep 28, 2015 | VO Business

roundtableMainAs a long-time VO blogger, I’m keenly aware of the topics that get a significant response.  The issue of rates is in the top three.  ‘Might even be #1 on most days.

That was ONE of the reasons why Anne Ganguzza and I launched the WoVO-sponsored R.A.D.A.R. online roundtable discussions.  (Rates And Digital Ad Reform).

You’d have to be living in a cave to miss the tsunami of change taking place in the media world due to the disruptive nature of digital distribution, the evolution of devices, and a culture shift in viewing habits.

As you are no doubt seeing in your interactions with your clients, agents, and production facilities… compensation rates for our work are not keeping pace.  You can point fingers all you want, but you won’t find any one dominant reason. 

But there are answers, solutions, work-arounds.  Plenty of voice-actors are making good coin doing what they love, and it’s not all network promos, national TV ads, and long-running radio plays.

At WoVO, we believe the key to staying agile in this kind of marketplace is EDUCATION.  Without it, you’re shooting in the dark on a foggy night.

When we assemble a panel to talk about rates, we have no idea exactly where the conversation will go.  We know, however, that if we get the smart panelists, the ones with experience, who are in the mix everyday… good usable information is going to spill out.

Today, our guests are:

*connotes WoVO member

In addition, this is the first time we’re inviting a handful of attendees to join-in live, and contribute comments and questions.

Watch here later for a recording of the hour-long conversation.  You’ll also find it on our World-Voices.org site.




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