Pressing On

by | Jan 2, 2015 | Conferences

ces-3There’s no doubt I suffer a deflation in January.  The build-up to the Christmas and New Year’s holidays are so expectant, that you can’t help but feel a loss come January.  Personally, Januarys are to my year… as Mondays are to my week…and I HATE Mondays!

But no rest for the wicked — as they say — and no respite in January, that’s for sure!

The biggest convention of the year comes to Las Vegas next week:  The Consumer Electronics Show (CES), and by most estimates, more than 225,000 attendees will crowd the exhibit floor.

Among them will be some dear friends, and a few of them are voice-actors.  Luckily, the TV station where I work is just 3 blocks from the Las Vegas convention center, and that allows for a lot of back ‘n’ forth to the conference for me AND my visitors.  These big shows make me glad I can still take advantage off my media status to gain free attendance.  If you need me to look up someone or some product for you, let me know, and I’ll do my level best to get by the booth.

In April comes the National Association of Broadcasters (NAB) convention.  It’s not as big as CES, but all the attendant conferences that have grow-up around NAB make it the place to be.  The New Media Expo is meeting concurrently (NMX), which is certainly one of the best social media gatherings of the year, and the whole week is capped-off by WoVOCon this year, so if any of this sounds enticing to you, you might want to plan your calendar and travel arrangements accordingly.

I mention all this as a way to buoy myself out of January doldrums.  When I look ahead to all the promise of 2015, I’m encouraged by the opportunities ahead.

In that vein, here’s an unbelievably excellent article listing 28 Social Marketing Predictions for 2015.  I’m not one to put a lot of stock in the soothsaying of so-called “experts”, but the list is a worthy exercise of matching your wits against these prognosticators, and in the process, there’s much to be gained, and certainly a modicum of truth in their analysis.

Happy New Year!




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