Print publication coverage of the voice-over business is usually lame…even online (which is where “print” is going).
Typically, it’s some thinly veiled promotion for a local VO workshop in the guise of a factual article.
TV news does this too…which shows the power of today’s “News Release”, or video PR release. It’s also called: “journalists being lazy”. It’s just easier to take the info sent to you by an advertising or PR firm, and modify it slightly so you can call it a news story.
But what I read on the Huffington Post yesterday gave me pause for hope. I try to steer clear of “HuffPo”. It’s a little too cozy with the Washington power elite, and I’m not a big fan of Arianna’s “news” philosophy.
But this article, titled: HOW TO DO VOICE-OVER PART-TIME by Kate McClanaghan hits the mark in so many ways. Forget that she wrote it for part-time hopefuls. The observations and advice are spot-on for voice-actors, and anyone THINKING about being one — full-time OR part-time.
Take the time to read this brief article packed with an honest assessment of our business.
Nice going Kate!