Guess what?…what you’re voicing OVER is almost always video…some sort of visual presentation. Of course, you make it complete with your voice (wink, wink), but since we humans are mega-optically gifted and sensitized… the message you bring is the window dressing to what people are SEEING (hate to break it to ya, but your voice is NOT the big draw…not usually).
OK, so then here’s the thing: If video is SO big (YouTube is the second largest search engine in the world), then why aren’t you utilizing it in your marketing?
I admit it — I’m not maximizing that factor either…and I’m on TV!
I know, I know…you claim you have a face for radio (old joke). Are you kidding me? Have you seen some of the unknowns producing viral videos lately? 99% of the people I meet at FaffCon could do a better on-camera job than that.
Not sure where to start? Check out a site I tailor-made just for you: OnCamTips.
But let’s assume that you REALLY don’t want to put your mug in front of a camera. OK, then create a video montage of some of the videos you’ve voiced…it could almost be a voice demo for you.
Take some video of your studio, and narrate underneath it how much time, effort, and money you’ve dedicated to your art. Slap it on your website.
- Pay another freelancer to work up some graphics for you. http://www.freelancer.com/work/hire-someone-create-youtube-video/
- Check out this site (for teachers) 10 Ways to Create Videos Without Installing Software
- Shaky, grainy video in Un-HD is acceptable (almost the standard). Grab your smartphone or your tablet, and get creative.
- Get on SlideShare and make your own slide show presentation.
- Animoto let’s you inexpensively and creatively make a video with music) from still photos.
- Vimeo, ScreenCast, BlipTV, Veoh, Viddler, DailyMotion, Flickr, yFrog
Finally, if you haven’t taken a look at all the bells and whistles YouTube has added lately, you really should make a quick visit. The service has an amazing array of new editing and touch-up tools.
For an example of a voice-actor who totally gets the value of using video in his VO business, look at Bill DeWees’ YouTube channel.
I wrote this blog for myself as a kick in the pants to gt better at this. You too!
[attending FaffCon? Look for my proposal for a discussion on maximizing video in your VO marketing materials]