Twitter is like coffee. One study claims it’s bad for you, and the next study says you really need it to get along in this world.
Personally, I like Twitter, but I’m willing to admit I’m not using it optimally.
Twitter is the one social media platform that seems to have most voice-actors scratching their head. A good many ignore it, or do it badly.
But this blog is not about HOW to do Twitter, it’s about the latest study; the one that shows which age groups are on Twitter in what proportion.
Lo and behold, I found out I don’t even exist!
Here’s the data. It’s from Sysomos:
Yes, I admit it…I’m older than 60, and the survey didn’t even have the respect to include a fractional representation of what percentage of Twitter users are 61-65!!!
In all fairness, Sysomos admits only 0.7% of users disclosed their age for this survey, with younger users showing a higher probability of doing so.
But, this is great! I can snipe all I want from the Twitter sidelines, and no one will know who did it, ’cause on Twitter, I’m invisible! ;-}
Actually, all kidding aside, this Sysomos study of Twitter is impressive! Here are some of the salient points they discovered:
Sysomos conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
• 5% of Twitter users account for 75% of all activity
• There are more women on Twitter (53%) than men (47%)
• New York has the most Twitters users, followed by Los Angeles, Toronto, San
Francisco and Boston
• More than 50% of all updates are published using tools – mobile and Web-based – other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share
• Of the people who identify themselves as PR professionals, 15% follow more than 2,000 people.
This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
See the full Sysomos report (21 page .pdf) called: An In-Depth Look Inside the World of Twitter.