twitter-bird-mosaicTwitter is like coffee.  One study claims it’s bad for you, and the next study says you really need it to get along in this world.

Personally, I like Twitter, but I’m willing to admit I’m not using it optimally.

Is anyone?

Twitter is the one social media platform that seems to have most voice-actors scratching their head.  A good many ignore it, or do it badly.

But this blog is not about HOW to do Twitter, it’s about the latest study; the one that shows which age groups are on Twitter in what proportion.

Lo and behold, I found out I don’t even exist!

Here’s the data.  It’s from Sysomos:

Twitter Ages

Yes, I admit it…I’m older than 60, and the survey didn’t even have the respect to include a fractional representation of what percentage of Twitter users are 61-65!!!

In all fairness, Sysomos admits only 0.7% of users disclosed their age for this survey, with younger users showing  a higher probability of doing so.

But, this is great!  I can snipe all I want from the Twitter sidelines, and no one will know who did it, ’cause on Twitter, I’m invisible!  ;-}

Actually, all kidding aside, this Sysomos study of Twitter is impressive!  Here are some of the salient points they discovered:

Sysomos conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:

•  85.3% of all Twitter users post less than one update/day
•  21% of users have never posted a Tweet
•  93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
•  5% of Twitter users account for 75% of all activity
•  There are more women on Twitter (53%) than men (47%)

•  New York has the most Twitters users, followed by Los Angeles, Toronto, San
and Boston

•  More than 50% of all updates are published using tools – mobile and Web-based – other than TweetDeck is the most popular tool with 19.7% market share

•  Of the people who identify themselves as PR professionals, 15% follow more than 2,000 people.
This compares with 0.29% of overall Twitter users who follow more than 2,000 people. 

See the full Sysomos report (21 page .pdf) called: An In-Depth Look Inside the World of Twitter.