“Las Vegas is My Home”

by | Sep 4, 2013 | Branding | 1 comment

Las VegasThat simple statement is at the core of an image campaign built around the news anchors at the TV station where I work (KLAS-TV, Channel 8, #8NewsNow).

On a Labor Day weekend that saw an influx of 300,000+ visitors, it’s easy to forget Las Vegas is still just “home” to some 2-million people.

Those people are the bread ‘n’ butter of our viewership, and the theme resonates with them.  Most of them avoid “The Strip”, and instead attend town hall meetings, go to the library, take their kids to boy scout events & soccer games, and grumble about potholes like residents of any other big city.

Take a look at the :30 spot recently completed using me at several different locations around the valley. I know I’m biased, but this :30 spot is an inspiration for any voice actor hoping to build their brand through the use of video.

No, most of us don’t have the same budget as a TV station promotions department, but I hope you can appreciate the concept being carried through to a visually fetching, distinct, effective branding message using a simple meme.

CourVO

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1 Comment

  1. Joe J Thomas

    Nice post, Dave… and a great commercial!

    My wife says many of the same things about growing up around LA.
    There are a lot of people who just “live” here – not all movie stars or wanna-be’s.

    “Home is where you hang your hat”

    Reply

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