I was floored. Really.
I mean, how many times a month are you contacted by a newb who claims they’re always told they have a great voice, and were convinced that was their ticket to free riches. I never discourage. An engaging voice is a nice tool to have in your kit, but when it comes to a formula for VO success, the marketing trumps the mic 80% of the time.
In the interest of full disclosure, this gentleman also mentioned: “…my voice has been described as sounding trustworthy, impartial and sincere and as having clarity and conviction.” That’s nice, I thought…but who’s gonna hear that conviction unless you find some agents, or clients, or prospects to listen.
Well, in this case, the VO hopeful has a useful skill to drum up those prospects: a great record of cold-calling. Often, your first call to a prospect is your first audition. The quality of your speaking voice AND the finesse with which you handle the call just might get your foot in the door.
I encouraged this guy to persist…it was the first time I didn’t have to explain that a deep voice alone was not enough to be a runaway success in voice-acting.
So let me just encourage you, too. Marketing advice is overwhelming on the web. I’ve found a few reliable blogs and sites that consistently offer great marketing suggestions. Below are a couple of recent articles:
…and there’s more…so much more.
Here’s the definitive list for Marketing Blogs: The Top 75 Must-Read Online Marketing Blogs.
Now get out there and make some cold calls! (or not — it’s never worked for me, but Maxine Dunn swears by them!)