In a few short weeks, my friends Terry Daniel and Trish Basanyi will be leading a social media discussion at FaffCamp.
As a frequent presenter with Terry and Trish on the stage, I can confirm that you will walk away from their session with a head-full of ideas. Both of them are living proof that prospects can be turned into paying clients using social networks correctly.
Using Social Media,though, is like a demo that always needs to be freshened-up. Whatever you think you know about VO marketing using social media is already changing to something else. Not that you’ve wasted time, talent, or momentum to this point, just that you must keep after it. Social Media continues to morph.
The good part is, the opportunities continue to grow. All the big networks: FaceBook, Twitter, LinkedIn, Pinterest, Google+ and YouTube are gaining members right and left. However, the growth, and the sophistication of those online populations means finding opportunities requires you try new approaches.
For one thing, the nature of every one of these networks demands that the services MUST change to stay with trends. Facebook is the poster child for this concept. LinkedIn just had a big facelift. Google keeps tampering with YouTube, and so on.
Ya gotta remember though, all these services are free, and once you’re in the swing of things, it can be fun…even almost addictive to be on them. In that sense, you can grow your relationships, learn a lot, AND find prospects at the same time.
Let me share with you a link to an extremely helpful article on mining social media for leads by John Jantsch. John writes an unbelievable blog called DuctTapeMarketing. Bookmark this site, and visit often. Its’ written in general marketing terms…so not specifically for VoiceOver, but all the concepts apply.
Here’s the article you should read: THE GOLDEN AGE OF SOCIAL LEAD TARGETING HAS ARRIVED FULLY.
As you read, please take the time to follow the link to one of his most visited articles from 2010 that is still relevant: 7 Insanely Useful Ways to Search Twitter for Marketing.
…and BTW, it’s not too late to sign-up for FaffCamp. I wish I could go, but I can’t. Say HI to Terry and Trish for me!