0001‘Not sure if you saw this SNL skit, but take a moment to watch…it’ll bring a smile.

It reminds me of all those VO coaches who tell you to step outside your normal read — trying something off-the-wall — that then brings you back for a take that’s been changed by the whole experience.

Also, see this jezebel.com site for a quick analysis of why the client might want to choose something other than the expected.