- These days it helps to diversify.
- Niche work is where the world is heading.
- The more skills I have, the more jobs I can legitimately claim to do.
- I don’t want to confuse (dilute) the customer’s understanding of my talent.
- I get the customer on voice work, then sell them on copywriting too.
- My website should reflect all my various talents.
- I create a different web presence for each different service I offer.
- Audiobook publishers like to hire commercial voice-over talent.
- Clients are impressed when I show them all I can do.
- Specialization – even within VO – focuses your talent, and your job prospects.
I could go on.
By the way, I’m not at all sure of which ones are true and which are false, but I pose the questions, because they’re worthy of consideration. Many’s the VO forum that has wrestled with the pros and cons of these issues…much like the question: “Do I post my picture on my VoiceOver website?”
Lately, I’ve noticed more than a few VoiceOver websites that show at least one or two other services being offered (i.e. copywriting or production music). Does this water-down the message, or add value to the marketing proposition? I could probably be persuaded to believe that there are as many answers to the quandary as there are clients seeking freelancers.
I have my own thoughts about all this stuff, but I’d like to know what you think. How do you approach the debate of specialization vs. generalization?