I consider myself a STUDENT of social media.  There are no social media experts in my POV.  (OK…maybe Chris Brogan or Brian Solis).

Not everyone in voice over land believes social networking is a valuable way to market, promote, find clients, or build valuable relationships.  That’s OK.  I’m no expert.

But I do believe social networking is a valuable way to market, promote, find clients, or build valuable relationships.

Social Media is a moving and trending target though, and it’s easy to get behind.  Once in a while, I come across someone else’s work that’s just too spot-on NOT to share.

Yes, I wish I’d written it myself, but since I didn’t, I feel I must support good work. No?

So, here is a list of 34 SOCIAL MEDIA TRUTHS IN A NUTSHELL, posted by Pam Moore on SocialMediaToday.com a few days ago.  (a link to the full article is below the list).

  1. People don’t buy things, they join things.
  2. Communities Create Markets.
  3. Be Your Own Social duck!
  4. It’s not about the next big thing.
  5. Lead with results.
    Welcome to the inspiration age. (Heartbeat of social media)
    Social Currency = action.
  6. It’s what happens after the Facebook like and follow that matters most.
  7.  Don’t do social, be social. Changed later to “Don’t do social or be social, be socially relevant!”
    Social media plugs into your business. Your business does not plug into Facebook.
  8. SMART Objectives and goals are key to success.
    Align social media with top business goals where social media can have an impact.
  9. Be realistic.
    Objectives differ by level and role. (Tips for communicating with internal and external stakeholders.)
    Assess business readiness to be social.
  10. Stop Random Acts of Marketing (RAMs)
  11. Tools are the tactics, not the path.
    Evaluate each initiative based on priority, risk, impact and alignment.
  12. Sum of all parts is greater than the individual tools (learn the ecosystem).
  13. Social relationships are the life raft for technological changes.
    It’s about the people, stupid!
  14. Only guarantee is change.
  15. Deal with the hard stuff NOW!
  16. Skeletons will fall out of the closet.
  17. Social media will not fix your broken business.
  18. Slow down to speed up.
  19. You will tick people off.
  20. You might even get fired!
  21. Your kid may be ugly. (i.e., website, blog, Twitter profile, Facebook page)
  22. Ya’ gotta start somewhere. Embrace imperfect perfection.
  23. Understand your audience.
  24. All conversations are not created equal.
  25. Hang out with 9 brokes, you just might be the 10th!
  26. You need friends.
  27. Stop using interruption marketing tactics.
  28. Know your audience.
  29. Use social media to solve your customer’s problems.
  30. Talk to me like I am human.
  31. It’s not about YOU!
  32. Measure the right stuff.
  33. Take time to tame the social media beast.
  34. Shape up or ship out!

I like #17 and #31 particularly.

Now, here’s the link to the original article:  http://socialmediatoday.com/pammoore/706241/34-social-media-truths-nut-shell?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Have a great weekend!

CourVO

Comments

comments