One of these days, I’ll get it through my thick skull that the best way to more and better VO jobs is not entirely through my talent and my product. There is THAT…but I’m there (mostly). No, the best way to get more and better VO jobs for me now, is running my business and my marketing better.
Do I have to trot out that old 80/20 split rule of thumb? Your success is 80% marketing/promotions and about 20% talent and technology (give or take).
In that sense, 2012 is my year of business-building. I’m paying attention to marketing, CMS, promotions, customer follow-up, thank-yous, outreach, database management, accounting and invoicing and more.
So, I’m saturating my spare-time (yeah, right!) with reading the best and the latest. My RSS Feed Reader runneth over.
Here are some gems I’ve found recently that I gladly pass along, ’cause sharing this kind of wisdom only raises our business across-the-board.
10 REASONS WHY I DON’T BUY FROM YOU – John Jantsch
WHY PERSONALITY + VALUE IS YOUR KILLER COMBO FOR ONLINE SUCCESS – Craig McBreen
EMAIL MARKETING TIPS – Chris Brogan
LEARN TO LOVE SALES – Melanie Brooks
FIVE SHOCKINGLY EASY WAYS TO CREATE A SUCCESSFUL PITCH – Diane Holmes
86 COMMON SENSE MARKETING IDEAS FOR STARTUPS — Wendy Kenney
(Honororable mention: 7 EASY WAYS TO IMPROVE A BAD DAY – Geoffrey James)