Rabbit Redux

by | Feb 9, 2012 | Subscription Services | 7 comments

VoiceBunny is making its official debut.

Many of you caught wind of this effort many months ago as the developers leaked a little information on Social Media.  Hard answers were scarce, though, and that early PR may have jaded interested parties for a while.

Now VoiceBunny is fully out of the hutch.  I don’t think it’s any secret that this site is a product of Alex Torrenegra, the founder and developer behind Voice123.com.  With this site, Alex brings in his wife: Tania Zapata, and the staff includes Tara Tyler, often seen previously as an employee over at V123.

This is not your daddy’s P2P.  Torrenegra is launching a whole new paradigm that is dependent on an API (Application Programming Interface) that — according to early information — directly connects both sides of the voice-over job transaction. (I know, this is confusing…see below) eliminating the entire auditioning and bidding process.

Registering on the site is simple and takes only a few minutes.  During registration, there is Social Media validation of your identity, and part of the process is choosing the rate you would accept for jobs of the length of 5 words, 50 words, 500 words, and 5,000 words.  In essence you are being asked to declare, in advance, your minimum rate tolerance.  There is no cost to be listed on the site.

A memo has been circulated mostly to essential VO sites and developers.  VoiceOverXtra’s John Florian was one to receive the release.  An excerpt from that release says:  “.. with VoiceBunny, Alexander and Tania are trying to speed up the process of getting a great voice recording in just minutes by getting rid of the auditioning process through an API. VoiceBunny opens the door to a new land of voiceover opportunity that may be unfamiliar to some, yet is a valuable source of revenue for anyone working online…”.

Florian asked if I wouldn’t do a little further research on this announcement, and subsequently, I had phone conversations with both Torrenegra and Tyler.  As a result, they both promised to return some answers to a list of pointed questions which I have posed to them by email.

John and I both expect to get some more explicit answers (in layman’s terms — especially on how the API works) within the day, and that interview will be posted on VoiceOverXtra (likely Friday).

In the meantime, if you are at all interested, it probably won’t hurt to visit the site, and register.  This site is likely not designed for those with union and/or agency representation…although it wouldn’t be fair to exclude such parties out-of-hand.

Torrenegra is clearly within his area of expertise with this new paradigm.  The challenge may be in convincing clients and voice talent of the workability of his new concept in voice-over.








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  1. Joe J Thomas


    Not sure if you’ve read any of the prior posts here on FB or LinkedIn, but I really wish that your blog hadn’t encouraged people to sign up with Alex’s new money-making venture.

    IMHO, people should take the time to fully investigate any new service before jumping in blindly. It’s just good business sense. It also can be detrimental to others who see pros signed up for a service and think it’s a good idea to join.

    To catch up on the conversation, here’s one thread from the “Character Voice Actors” group on LinkedIn:

    (Measure Twice, Cut Once)

    • Dave Wallace

      It looks like Joe beat me to the punch. I was going to say the same thing. I’m certainly interested to read the interview that you will post, Dave, but based on what they’ve been able to communicate to me so far, I have very little nice things to say about Voice Bunny.

      • CourVO

        Thanks for your response, David. I TOTALLY GET the misgivings you and others have about this being bad for the VO market. Alex Torrenegra seems at best an innovative online tinkerer, and at worst, a disruptor in the industry. But if you think the VO market is going to be in stasis for the next year, the next week, or even the next day, I think you’d be wrong… Torrenegra represents the part of the business that is constantly pushing change…good or bad… and with a wide pool of diverse voice talent globally, his solutions will appeal to some…that’s what he’s shooting for.

        Dave C

    • CourVO

      Thanks, Joe…I’ve responded to your mirrored post on Voice Over Pros… I am not endorsing, nor am I discouraging Voice Bunny (at this point anyway). I don’t like any P2P that undercuts the market, but that cat was out of the bag long ago with V123 and Voices.com. I think it remains to be seen whether VB will make it worse or better or somewhere in between.

      Honestly, my hard core interest lies in the technology and the formulas Alex comes up with for this stuff. The outcome may be bad for VO, but I’ll give Torrenegra a gold star for his entrepreneurial chutzpah, and his creativity with online possibilities.

      Thanks for commenting, Joe.

      Dave C

  2. William Williams

    I’ve always felt that Torrenegra missed the boat when he set up the business model for voice123. The site only makes money from subscribers at $300 each and there are usually around 4,000 members at any time. If you multiply that out it equals 1.2 million dollars a year which isn’t much to run a business. This number stays constant no matter how many jobs are pulled through the system.

    VoiceBunny charges a commission on each job which means the more volume they do, the more money they make so there are no upward bounds to there potential income.

    I am interested to actually know how the system works. I can’t imagine a client approving a voice talent without hearing an an example of their work. I am guessing that multiple talents will submit finished recordings. Obviously this is “auditioning” by another name with more work on the talent side required.

    I feel that most voice over jobs will eventually be internet-based and this will all have to settle out in the end. So I’m keeping an open mind. VoiceBunny is a goofy name… the last rabbit I heard talking was BugsBunny.

    • CourVO


      I read your comment with interest. Everyone else seems to be worried about what Torrenegra is doing to the marketplace…not a misguided concern…but I think it’s knee-jerk.

      I invite you and the others to see the Q & A I’ll be posting in a few hours with Torrenegra. I was impressed with his quick response and thorough answers.

      I always approach this stuff from a journalistic standpoint…which is usually neutral. I hope people reserve judgement, though, until they have more evidence one way or the other.


      dave courvoisier

  3. Neil Bentley

    Hi Dave (& posters),

    A friend put me onto your post and I find it an interesting proposition from Alex. I do find it slightly strange to crowd source like this.

    I’m founder and CEO of a new service launching in 2 weeks called http://www.talentcow.com. We are based in London and cater for a worldwide multi skilled audience covering all genres within media. We supply an incredible service for Agents, Talents & Job Posters. We have been developing for a long time and with my 21 years in marketing leading broadcasting, the research we have gained is invaluable.

    I’m not trying to advertise our product, in fact I’d love you to grill me on it. Like a commenter says you need to investigate thoroughly before parting with your cash. When we hit public beta in March all accounts will be free for 3 months.

    I’ll look forward to speaking with you and if anyone has any questions please email me direct: [email protected]

    Neil Bentley


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