BranchOut Yin/Yang

by | Jul 1, 2011 | Social Media/Networking | 5 comments

Admit it.  You signed-up for BranchOut like every other lemming out there without really knowing what the heck it was all about, then after endless emails, you seriously questioned your judgement.

I confess I’m about as clueless as you are, and yes…I signed up too, and have even endorsed a bunch of people.  (BTW, the same could be said for ReferralKey, which has cylical rashes of sign-ups as well).

BranchOut makes this claim: “Tap into your friend network for an inside connection to opportunities at top companies!”

I really haven’t seen anything close to that come true for me, but maybe I’m being judgemental.

Critics liken BranchOut to LinkedIn…even going as far as to say it’s challenging the leader in this niche.  I don’t see anything close to the powerful search function — the depth and breadth of data —  on BranchOut that LinkedIn offers.

Oddly enough, earlier this week, I received two separate emails about BranchOut.  One claimed to extol its virtues, the other questioned it’s existence.

It might be worthwhile for you to take a moment to read them both, in the interest of fairness.

Let me know what you think.

EXHIBIT A.

EXHIBIT B.

CourVO

,e

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5 Comments

    • CourVO

      Paul,

      I think we’re twins sons of different mothers.

      I’m always open to considering membership in a well-designed, innovative social media site. I know there will likely be fits and starts and re-vamping… but BranchOut and ReferralKey seem to have no other design than to just amass numbers… Somebody tell me if I’m wrong.

      And you’re also right about being in a state of vigilance, rather than coasting with marketing plans. It’s a proactive stance, never passive.

      Have a great 4th of July weekend, Paul!

      Dave C

      Reply
  1. Mark

    It’s not going to go anywhere because it’s impossible to “Sign up”. The button on their page that says “Sign up or Log-in” only allows log-in via Facebook. Their is no way to “Sign up”.

    Reply
    • CourVO

      Mark,

      I agree…it’s confusing and frustrating.

      Thanks for stopping by to comment.

      Dave C

      Reply
  2. Erik L.

    I hadn’t heard of Banachout, but I guess in 2011 you always have to be on your toes for the next big social network movement.

    Reply

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