Yeah, maybe, but it’s something you should never ignore…something you should always monitor…something you can constantly reposition, or even wipe the slate clean and start all over.
Smart branding requires perception, agility, and savvy. Ask someone who really knows you and your busines to come up with three words that describe you and the salient qualities of your business.
This article is an EXCELLENT review of the essentials…. and that’s saying a lot since endless books have been written on this subject. This article is a lot shorter, though.