It’s not that content doesn’t matter anymore…it’s just that the communication has made it more engaging.. This article lays out excerpts from three other recent stories that stress this point…and make a pretty good argument…with quotes from Zuckerberg.

Wasn’t it Marshall McLuhan who said:

“The medium IS the message”???

What goes around comes around…the need for good content won’t go away, but the medium has a lot of say in how easily the content is digested.