It’s not that content doesn’t matter anymore…it’s just that the communication has made it more engaging.. This article lays out excerpts from three other recent stories that stress this point…and make a pretty good argument…with quotes from Zuckerberg.

Wasn’t it Marshall McLuhan who said:

“The medium IS the message”???

What goes around comes around…the need for good content won’t go away, but the medium has a lot of say in how easily the content is digested.

CourVO

http://socialmediatoday.com/jkim/263825/its-not-about-c…

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