Defining Disintermediation

by | Jun 19, 2010 | Acting

Wait, before we define it…or even say it, let’s dissect it.

Dis=the negative of
inter=between, among
mediation=to affect an agreement

So, no go-betweens, making agreements, basically.

This is not a word I created. But I like it. I came across it in an article by Mark Dundas Wood, whereby he describes a phenomenon happening in the voiceover world today.

I think he’s right.  Unions and agents are being disintermediated by V123,, Bodalgo, VOPlanet….yada, yada, yada.  It’s a paradigm shift.

Oddly enough, Wood uses the word almost as an aside in describing the encroaching need for technological savvy to be able to compete in this new world of voiceovers.

But you already knew that, right?

Nonetheless, it’s a pretty good read on the BACKSTAGE website.

HERE’s the link to the article.  You have to scroll about halfway down to the sub-heading “Sound Advice” to get to the part about voice-overs…although the rest of  the article is good reading too.

BTW, the site has a VoiceOver Advice page that ain’t half-bad, really.  CLICK HERE.




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