The number of books and articles written about branding could sink Noah’s Ark.

But brand is something you absolutely MUST spend some time thinking about…preferably BEFORE you spend a lot of money on websites, business cards, graphics, and letterhead.

The no-brainer approach to VO branding  dictates you find a decent picture of a microphone…choose a name or a slogan with the word “voice” in it somewhere, and start plastering it all over your website, your FaceBook page, and maybe even buy some ad space on a high-traffic VO forum.

‘Nothing wrong with that whatsoever if that’s what you want your brand to be.  Ultimately, your brand represents your essence, the character, personality trait, ability, or reputation that defines you and your work.  Am I wrong?

Uh, maybe…Seth Godin makes a career (and a healthy living) out of dissecting “brand” and here’s his definition: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

In fact, a great case can be made for the theory that VO branding is virtually indistinguishable from any other service-oriented or freelance branding.  This is the sneaky way I am able to justify offering the following 5 links on branding in general, and claim they’re VO Branding Tips.  (so shoot me!….I did some research on this, and these are GREAT ARTICLES!)  My favorite:  #2.

VO Branding Tip #1
Seth Godin Defines “Brand”
http://goo.gl/8YaX

VO Branding Tip #2
Think You’re in Control of Your Brand?  Think Again!  Google Never Forgets!
http://goo.gl/ckLM

VO Branding Tip #3
Build Your Brand So People Will Refer You
http://goo.gl/eW3F

VO Branding Tip #4
7 Ways to Identify and Market the Uniqueness of Your Freelance Business
http://goo.gl/RhQX

VO Branding Tip #5
Top 10 Free Tools for Monitoring Your Brand’s Reputation
http://goo.gl/KT3u

…AND ONE FOR THE ROAD
How to Best Promote Your Brand Using Social Media
http://goo.gl/ouqD

CourVO

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