Boy, a lot of people are out there capitalizing on the eager voiceover wanna-be who's been told "I have a good voice", and figures voice work is an easy and quick way to make millions…well…er…thousands, anyway.
Please, please do your homework before spending money on someone who claims they can work with you in a weekend, and you'll walk away with a finished demo. Everyone follows their own path to get into this business, but that is probably universally agreed upon as the WRONG way to start-off.
There are, indeed, many wonderful, qualified, smart, experienced voice coaches and sages who will give you the proper advice. Ask around, get referrals, talk to people, hang out on forums and listen carefully.
I'd be happy to give you a few names myself in you want to check with me (and I'm no expert, but I know what I know, and have a short list of qualified coaches). [email protected]
Lately, phone consults have fallen into favor. I do them with Nancy Wolfson, and have also used the phone to talk to Peter O'Connell, David Goldberg of Edge Studio, and plan to pick the brain of Bettye Zoller very soon with a host of questions.
Phone consults lack the visceral feeling of a one-on-one meeting in person (body language and all), but honestly, they're OK. With as widespread as we all are, and with budgets being tight, a phone conversation can give you a lot…just not everything.
Some coaches, like Bill Smith in Denver, use a video SKYPE connection in their sessions. You at least get to see who you're talking to.
Below, you'll find a compelling newsletter from someone named Ron Knight. It came out of nowhere. I do not know Ron, nor have I heard anyone in my circle of voiceover friends talk about him. Read through what he has too say, and if it's interesting to you, call him. Any coach worth his salt should be willing to do an introductory call for free so you can get a feel for his style. I offer it here as another possibility for you, not as an endorsement.
Your Voiceover Demo – Your Business Plan
Your Marketing and Fulfillment for ROI
Voiceover career Sagging? Lagging? What's not cooking?
I'm getting quite a few emails and phone calls from voiceover talent, many of whom I've done demos for, asking a question or two that I'm hearing over and over again.
"Ron, it's slow out there! We made a killer voiceover demo. I know it rocks! You picked everything and we carefully honed our marketing plan and production strategy, so that everything on the demo would be where I'm market reflected, and pointing to where I was heading. I get maybe two calls or so a month from ……. and ….. and that's the old stand-by that I always seem to get (thanks to God), but nothing else is happening. What's going on?! This demo is great but no one's calling……. no auditions, nothing! So how come it's so slow?"
Then I get to ask the real question or two that uncovers the dust. Yes, we know the economy sucks out there. Yes, we know that a lot of agents and producers are closing up their desks, and that some people are thinking of going out and getting jobs swinging hammers on Obama's new infrastructure investments, and that's when I ask, "Yeah, sure. Do you KNOW how to swing a hammer when you've been getting paid BIG BUCKS to do SOUNDTRACKS?!?!"
Still other people are finding the niches and they're gladly busy; in some instances, they're busier than ever!
What's the deal? How come they have their demos nicely implanted in a market with recurring clients who know where and how to find them, and then, some VO talent don't. Oh yeah, I remember. You paid your money to join that VoiceUnder 789 site, and that's all it was ever going to take for you to go to the bottom of the "Gee, how come I can't get a voiceover job for $50" marketplace…
Yep, here's Ron Knight, wearing his Black Hat Creative Guy scowl one more time, to talk to each and every one of you who forgot that your demo was supposed to be stylized and formatted to target the very industries of "GROWTH", with your top of mind branding and imaging showcased TIGHTLY around those chosen industries with a flair of industrial and audio focus around the target core which NARROWS, and not EXPANDS your realm of reach.
It's 2009, and the world has fallen apart – so while it's not expanding and it is constricting – that's what YOU as an OEM part or segment of a larger industrial PRODUCT or MARKET must also do.
If you do not remember, or know how to focus your marketing and business plan to analyze your core, your SIC market production applications, your viral long tail reach, your community growth approach, and keep that in place while avoiding people who are "kicking tires" today, a private one hour consultation can help to ensure a nice repeat core of business for you, targeted to your core – and your demo in it's editorialized FOCUS. You owe it to yourself to grab just One Hour of time with Ron Knight on the phone.
Why? So we can set you straight, align the arrow in the bow before you let it fly, and so I can stop getting these emails and calls from the VO talent I've helped to develop. I can address the issues of WHY your marketing doesn't work, on a case by case, one-on-one basis.
One Hour Phone Privates on your VO business model. Limited time only. Really. Come get 'em while they're hot.
The Advanced Voiceover Coach
Where & When
One Hour Telephone Consultations – a Private Hour with Ron Knight – Reviewing your VO Plan in Today's Marketplace.
ONE Hour Privates with Ron Knight
Designing your VO Business Missile;
Looking at and Revising Your Business Plan.
I've just jumped off my schedule, scoring two film productions, one radio syndicated feature, one In-Flight program for Delta, one casting project for a corporate mobility application, and as a voice talent myself, three auditions this past week alone – to set aside a limited amount of single hours for the next few weeks to go over and review your voiceover business, your marketing plan and your core. This hour will uncover WHAT'S NOT WORKING for you – as well as what SHOULD.
Repeatedly, I am hearing things like "I'm not getting any knocks out of the indie trailer market". Then I ask, "Have you gone to where the indie film producers are in YOUR region of the country?" Answer: No.
"I have a focus on time share repossession evasion. Right?" "Yes, and it's on the demo?" Yes. "Have you found the viral long tail that get's you into that group of marketers who need that communication?" Answer: No.
Now hear this:
"Ron, One hour on the phone with you completely revitalized my efforts. I took the notes and put about 5 of the 6 steps together, and already I'm getting a few emails back in. I actually had three phone calls to read for people"
- Julie McKame – Northern Cal.
"Thanks for the shot in the arm. All I was doing was talking to my local agent, where things were so bad, they wanted me to take a 13 week class with them for $395.00. Reviewing head shots! If they're my agency, don't they have a conflict of interest for taking money to have a class like this? Headshots? This is voiceover! One hour with you, and three weeks later, I'm right back as the Voice of a regional beverage. >Phew!<"
– VO Talent – Texas – (name withheld, so as not to embarrass the agency nor compromise client signing).
I forgot about my core which reflects my background knowledge in Aviation. Sully was getting a lot of press lately in the national media, so I took your advise on What's happening, What's tailored and When to hit, and I was able to go in with What we had on the demo. How do you say In-Flight? Ding!"
– F.M. – New Voice for Southwest Airlines narration
One hour phone call with Ron Knight can help you to learn something new about today's voice over market, the economy at large and how it affects your standing.
If you had Ron produce your Voiceover Demo(s), this will be the best follow up investment you ever made to ensure that you are on the RIGHT TRACK to fine tune your efforts after the fact. Many times, your demo is out of date. Sometimes, it's not the demo that's out of date. You are. You simply are not doing what needs to be done, or you are NOT doing it in the right way.
So call or email this week to schedule your one hour private on the phone with Ron, and let's get out from under the VoiceUnder marketing that's been driving you to the bottom of the depths of the "depression economy" and what you think it's handing you.
If you're playing the game by the old rules, the only thing you know is what's not coming to you. Call or email today!
Leave the Pack!
Get a One Hour Private Consultation on the phone with Ron Knight. To schedule: Call us at 619 573 9919 or 310 779 9885; or Email us [email protected]
Your minimum Voiceover rate that you should be charging your clients, is about $385.00 for any job's session, for up to a first hour in studio time.
Your price for a One Hour Consultation with Ron Knight is no where near that fee. It's a quick, low cost, quality investment to ensure a good ROI on what you're doing.
Normal Private Career Consultation Price: $ $250.00 Call and schedule during March ONLY - Just $125.00
Call us at 619 573 9919 or 310 779 9885 to schedule your Private Voiceover Career Review and Business Plan Consultation. Set single hours are available only for the month of March, 2009. At time of scheduling, we will provide you a mutually set calendar date and time, and the phone consultation phone number to call to discuss your business.
MP3s for review may be sent to us at
[email protected]. Please – only send MP3s as requested, when requested and ONLY after scheduling a consultation appointment. Thanks!