10% Voice, 90% Marketing

by | Sep 10, 2008 | Business-end-of-things

Cold call
Have you heard that? 

Sure, you have to have the goods when you step up to the mic.  But to CREATE that opportunity, the voice actor spends the preponderance of her/his time developing leads, networking, marketing, calling, seeking, and growing the business in a myriad of ways.

Yes, voice coaching is a steady part of that diet.  But have you considered getting some business-coaching, or what might be called enterprising or entrepreneurial training?

I've often sung the praises of a Las Vegas-based "Possibilities" coach — Barbara Winter, and her "Joyfully Jobless" view of being your own boss. Click HERE to see my latest blog on Barbara and her new wares.

But let me introduce to you another person here in The Entertainment Capital of the World who seems to have a pretty nifty take on the challenges that lie before you in life and business:  Betty Mahalik, and her "Dynamic Solutions, a company dedicated to facilitating the performance, learning, development and success of individuals and businesses." 

I've copied and pasted a recent newsletter she sent me "below the
fold", but the formatting cuts off the right side.  HOWEVER, the links
still work…so please click to her site to see a full archive of
herhelpful newsletters.

Dynamic Solutions - Coaching & Training

About our Clients

What is


How Does

Coaching Work?


Meet Betty

Services and



What's New

Contact Us

For people seeking to live and work with greater authenticity & joy!

September 8, 2008

Opportunity Calling

The other day as I sat in my office I
received a cold call from someone representing a major life insurance
company. Her script went something like this: "Hi my name is Nancy. I'm
with X,Y,Z company and a member of the Chamber. That's where I got your
name. I would like to set up an appointment to come out, introduce myself
and tell you about the products and services my company offers."

politely explained to her that I was already working with trusted
professionals in both insurance and financial services but that I hoped to
meet her at an upcoming Chamber function. What she said next simply
floored me. She replied, "Well, to tell you the truth I have never
attended any Chamber functions." Her voice seemed to go from confident to
apologetic, upbeat to flat in a hearbeat. I had taken her off script and
caught her flat-footed.

Undeterred, I asked if she would like to
attend one of our Chamber's excellent business education breakfasts and
mentioned that I am on the planning committee. Her reply: "Well, I don't
really go to those things." After a couple of other futile attempts to
interest her in one of the upcoming programs I finally gave up. And sadly,
without realizing it, she missed out on a tremendous networking
opportunity. She clearly didn't know what to do when someone took her off
her script and couldn't recognize opportunity staring her in the

As I work with professionals who are marketing their services
one cardinal rule stands out: Everyone you meet is either a potential
client, a potential referral source or a potential member of your
priceless network. And you are always, everywhere you go building those

You never know how valuable a single contact may be. Are
you in sales? (Hint: everyone is). Are you marketing a professional
service, a product, an opportunity? Are you seeking ways to tap into
business-owners, decision makers and other centers of influence? Sales of
professional services (insurance, consulting, coaching, fitness coaching,
financial planning, to name a few) are based on increasing the K, L, T
–know, like, trust–factor. The higher the degree of K,L,T, the greater
the likelihood you'll make a sale or get a referral. So you can't afford
NOT to respond positively to opportunities to come in contact with people
who fit the profile of your ideal clients, referral sources or members of
your priceless network.

Take a look around this week. What are you
doing to build your network? Are you missing opportunities because "you
don't go to those things." And if you work with calling scripts or coach
or mentor others who do, remind them how important it is to still be open
to the possibility that an opportunity will present itself disguised as
something else. Teach them to recognize it when it does.

challenging economic times, those who continually grow their networks and
learn to recognize opportunities when they present themselves, stand to
gain. This week, decide to see opportunity when it presents itself to you,
even if it doesn't look like what's on the script!


Quote of the Week:

"In the middle of every difficulty
lies opportunity"

~~Albert Einstein

Get Clients Now!™
Coming October 1!

If you're a professional who is ready to take a
quantum leap forward in marketing your services and attracting new clients
Get Clients Now! can take you from overwhelmed to on track in a few short
weeks! Watch for an announcement coming soon about the Get Clients Now! program starting Oct.


Accountants * Attorneys * Chiropractors * Coaches * Consultants*
Counselors * Designers * Financial Planners * Freelancers * Health
Practioners * Insurance Brokers * IT Professionals * Photographers *
Realtors * Speakers * Therapists * Trainers * Writers * YOU!

If you
have to build your own professional practice clientele then Get Clients
Now! can take you from overwhelmed to on track in a few short

Next GCN! program begins Monday, Oct. 1. Ready to get started or want
more information? Reply to this email with GCN Info in the subject line,
and your name and contact info in the body. Visit www.dynamic-coaching.com and
click Get Clients Now! for more details.

"Transforming Your Potential
into Performance!"
Mahalik, PCC

Life & Business Coach, Trainer

[email protected]



5240 Mustang St.
Las Vegas, NV 89130

tel: 702 658-4425
fax: 702
mobile: 702 443-0175
a signature like this?

Betty Mahalik – Life & Leadership Coach

Dynamic Solutions – Specializing in Your Success!

"The world is blessed when you do what you do best!"
[email protected]

Copyright 2007 Dynamic Solutions ~~ May be forwarded in
full, including copyright information. To subscribe, visit http://www.dynamic-coaching.com/.
If you want to be removed from the Monday Morning Coach distribution
list, please visit http://www.dynamic-coaching.com/newsletter/[email protected]
and enter your email address. You will be removed from our list
of newsletter subscribers.

You may also switch
from HTML to plain text
formatted newsletters.

© 2007 Dynamic Solutions Designed & Powered
By: BannerView.com E-Business Solutions





Share This