ROI

The Current State of Social Media for Voice-Actors (Part 1)

The Current State of Social Media for Voice-Actors (Part 1)

Battling Social Media burnout Social Media should not be stressful. This issue brings more questions to my door than any other. The question usually takes the form of: How much time should I spend on Social Media? Should I be on ALL the networks?  If no, which ones SHOULD I be on? Should Social...

read more
Soft ROI

Soft ROI

. In the overbearing ocean of American acronyms, none has it's place closer to the heart of a capitalist than ROI...Return On Investment. Make no mistake, it's an economic term in origin, in fact here's the formula for the Arithmetic ROI (also known as Rate of Return).       There,...

read more